Brandwave

Lumière Cinemas vs Luxe Cinemas:Which is more popular in New Zealand?

In October 2026, Lumière Cinemas had more branded searches than Luxe Cinemas among neighbourhood cinemas in New Zealand. Lumière Cinemas had about 14,800 branded searches, while Luxe Cinemas had 3,650. Lumière Cinemas made up 17.7% of all neighbourhood cinema searches we track, and Luxe Cinemas accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about neighbourhood cinemas, Lumière Cinemas appeared in two of the three answers and Luxe Cinemas in none.

Among neighbourhood cinemas in New Zealand in October 2026

Who do people search for more?

Lumière Cinemas, about 4 searches for every 1 for Luxe Cinemas

Lumière Cinemas 14.8K searchesLuxe Cinemas 3.6K searches

Who does AI mention more?

Lumière Cinemas, mentioned in 2 of 3 answers, Luxe Cinemas in 0

Lumière Cinemas in 2 of 3Luxe Cinemas in 0 of 3

Who does AI recommend more?

Lumière Cinemas, the only one of the two named

Lumière Cinemas first in 2Luxe Cinemas never named

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Top neighbourhood cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Lumière Cinemas was mentioned in two out of three: in two of the three ChatGPT answers. Luxe Cinemas did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roxy Cinema1st
  2. Academy Cinemas2nd
  3. Bridgeway Cinemas3rd
  4. The Vic Devonport4th
  5. Lumière Cinemas5th
  6. Monterey Cinema–
  7. Embassy 3 Cinemas–
  8. Starlight Cinema–
  9. Luxe Cinemas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about neighbourhood cinemas

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lumière Cinemas or Luxe Cinemas more popular in search?

This chart shows how often people search Google for Lumière Cinemas and Luxe Cinemas by name. Each line represents a brand's share of searches for all nine neighbourhood cinemas we track, month by month, from searches in New Zealand.

Lumière Cinemas and Luxe Cinemas among neighbourhood cinemas in New Zealand, by month

Share of searches by month for Lumière Cinemas, Luxe Cinemas. The figures are in the table below the chart.

View monthly share of searches table
MonthMonterey CinemaAcademy CinemasLumière CinemasBridgeway CinemasRoxy CinemaEmbassy 3 CinemasStarlight CinemaLuxe CinemasThe Vic Devonport
Nov 202523.6%18.7%12.5%18.7%8.8%8.4%0.09%4.7%4.5%
Dec 202524.9%14.1%14.1%17.2%8.5%11.6%0.1%4.4%5.2%
Jan 202624.7%14.8%14.8%18.1%7.8%10%0.09%5.4%4.5%
Feb 202620%17.8%14.6%17.8%9.3%9.8%0.16%5.2%5.4%
Mar 202621.7%19.4%13%15.9%8.3%8.7%1.3%5.9%5.8%
Apr 202622.2%17.5%11.7%14.3%8.2%9.7%7.9%4.8%3.5%
May 202621.1%16.7%11.1%16.7%8.3%9.2%7.5%5.3%4.1%
Jun 202621%21.7%9.7%17.7%8.1%8%6.5%3.8%3.5%
Jul 202622.8%18%9.9%14.7%9.5%10%8.1%3.4%3.6%
Aug 202620.9%20.2%11.1%16.5%7%9.1%7.4%3.7%4%
Sep 202623.4%18.5%12.4%15.1%7.9%8.4%6.8%3.9%3.6%
Oct 202619.8%17.7%17.7%14.5%8.2%8%5.3%4.4%4.4%

How has branded search for Lumière Cinemas and Luxe Cinemas changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand neighbourhood cinemas in October 2026?

2 changes

  1. In October 2026, Lumière Cinemas overtook Bridgeway Cinemas to rank 3rd among neighbourhood cinemas in New Zealand, with 17.7% of the searches.

  2. Luxe Cinemas’ share of searches among neighbourhood cinemas in New Zealand has gained ground for 3 months in a row, from 3.4% to 4.4% in October 2026.

How are Lumière Cinemas’ and Luxe Cinemas’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Lumière Cinemas’ and Luxe Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lumière Cinemas

2 branded search terms

  • lumiere cinema
  • lumiere cinemas

Luxe Cinemas

4 branded search terms

  • luxe cinemas
  • luxe cinemas movies
  • luxe cinemas tauranga
  • luxecinemas

How the Brand Demand Index is measured

Other head-to-heads among neighbourhood cinemas

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