Brandwave

Little Tikes vs Springfree:Which is more popular?

In September 2026, Springfree had more branded searches than Little Tikes among trampoline brands in New Zealand. Springfree had about 2,450 branded searches, while Little Tikes had 1,300. Springfree made up 38.3% of all trampoline brand searches we track, and Little Tikes accounted for 20.3%. When we asked ChatGPT and Google AI Overviews about trampoline brands, Springfree appeared in all five answers and Little Tikes in none.

Among trampoline brands in New Zealand in September 2026

Who do people search for more?

Springfree, about 88% more searches than Little Tikes

Springfree 2.5K searchesLittle Tikes 1.3K searches

Who does AI mention more?

Springfree, mentioned in every answer we collected

Springfree in 5 of 5Little Tikes in 0 of 5

Who does AI recommend more?

Springfree, the only one of the two named

Springfree first in 5Little Tikes never named

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Top trampoline brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Springfree appeared in all five answers. Little Tikes did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Springfree1st
  2. Jumpflex2nd
  3. SpaceJump3rd
  4. Vuly4th
  5. Little Tikes–
  6. Plum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Springfree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jumpflex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SpaceJump3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vuly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trampoline brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Little Tikes or Springfree more popular in search?

This chart shows how often people search Google for Little Tikes and Springfree by name. Each line represents a brand's share of searches for all six trampoline brands we track, month by month, from searches in New Zealand.

Little Tikes and Springfree among trampoline brands in New Zealand, by month

Share of searches by month for Springfree, Little Tikes. The figures are in the table below the chart.

View monthly share of searches table
MonthSpringfreeJumpflexLittle TikesSpaceJumpVulyPlum
Oct 202537.1%23.4%15.6%22.7%1.1%0.12%
Nov 202533.4%20.8%13.3%30.7%1.7%0.14%
Dec 202535.7%27.1%14.1%20.6%2.4%0.22%
Jan 202638%26%14%19.4%2.5%0.19%
Feb 202638.7%24.8%17.3%17.3%1.7%0.24%
Mar 202637.6%23.5%20.3%16.6%1.6%0.46%
Apr 202639%23.9%20.7%13.8%2.3%0.23%
May 202636.6%21.8%25.6%14%1.7%0.29%
Jun 202636.3%23.8%26.2%11.6%1.8%0.3%
Jul 202637.3%23.6%24.6%11.8%2.5%0.25%
Aug 202637.5%21.3%23.1%13.7%4.2%0.23%
Sep 202638.3%21.3%20.3%15.6%4.1%0.31%

How has the Little Tikes and Springfree comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand trampoline brands in September 2026?

2 changes
  1. In September 2026, Springfree gained share of searches among trampoline brands in New Zealand, from 37.5% to 38.3%.

  2. In September 2026, Little Tikes lost share of searches among trampoline brands in New Zealand, from 23.1% to 20.3%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Little Tikes’ and Springfree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Little Tikes

1 branded search term

  • little tikes

Springfree

4 branded search terms

  • springfree
  • springfree oval trampoline
  • springfree trampoline
  • springfree trampoline assembly

How the Brand Demand Index is measured

Other head-to-heads among trampoline brands

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