Brandwave

Little Hotelier vs Seekom:Which is more popular in New Zealand?

In October 2026, Seekom had more branded searches than Little Hotelier among hotel property management systems in New Zealand. Seekom had about 590 branded searches, while Little Hotelier had 340. Seekom made up 29.1% of all hotel property management system searches we track, and Little Hotelier accounted for 16.7%. When we asked ChatGPT and Google AI Overviews about hotel property management systems, Little Hotelier appeared in four of the five answers and Seekom in three. Little Hotelier was mentioned before Seekom in every answer that named either.

Among hotel property management systems in New Zealand in October 2026

Who do people search for more?

Seekom, about 74% more searches than Little Hotelier

Seekom 590 searchesLittle Hotelier 340 searches

Who does AI mention more?

Little Hotelier, mentioned in 4 of 5 answers, Seekom in 3

Little Hotelier in 4 of 5Seekom in 3 of 5

Who does AI recommend more?

Little Hotelier, named ahead of Seekom in 4 of 4 answers

Little Hotelier first in 4Seekom never first

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Top hotel property management systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Little Hotelier was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Seekom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Little Hotelier was listed before Seekom in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudbeds1st
  2. Little Hotelier2nd
  3. Mews3rd
  4. Preno4th
  5. Seekom5th
  6. RMS Cloud6th
  7. Oracle OPERA Cloud7th
  8. Clarity Hospitality Solutions8th
  9. Hotelogix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudbeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Little Hotelier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seekom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RMS Cloud3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Preno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oracle OPERA Cloud2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarity Hospitality Solutions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotelogix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hotel property management systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Little Hotelier or Seekom more popular in search?

This chart shows how often people search Google for Little Hotelier and Seekom by name. Each line represents a brand's share of searches for all nine hotel property management systems we track, month by month, from searches in New Zealand.

Little Hotelier and Seekom among hotel property management systems in New Zealand, by month

Share of searches by month for Seekom, Little Hotelier. The figures are in the table below the chart.

View monthly share of searches table
MonthPrenoSeekomLittle HotelierRMS CloudCloudbedsOracle OPERA CloudMewsClarity Hospitality SolutionsHotelogix
Nov 202527.6%41.1%15.9%1.9%8.4%2.3%1.4%0.47%0.93%
Dec 202520.2%45.6%16.6%4.1%8.8%3.1%0.52%0.52%0.52%
Jan 202620.1%51.5%13.4%2.1%7.7%2.1%1.5%0.52%1%
Feb 202624.5%44.9%14.3%2%9.2%2.6%1.5%0.51%0.51%
Mar 202625.4%38.1%17.5%4.2%9%3.2%1.6%0.53%0.53%
Apr 202627.7%34.1%16.8%3.5%12.1%2.9%1.7%0.58%0.58%
May 202625.5%38.3%14.9%5.3%10.1%2.1%2.7%0.53%0.53%
Jun 202618%33.1%19.1%8.4%11.8%2.8%2.8%0.56%3.4%
Jul 202618.3%33.7%15.4%8.6%14.9%2.9%2.9%0.57%2.9%
Aug 202627.4%27.4%15.4%6.9%15.4%2.9%2.3%0.57%1.7%
Sep 202628%28%15.2%12.3%10.4%2.8%2.4%0.47%0.47%
Oct 202629.1%29.1%16.7%10.3%7.9%3.4%2.5%0.49%0.49%

How has branded search for Little Hotelier and Seekom changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand hotel property management systems in October 2026?

2 changes

  1. In October 2026, Little Hotelier gained share of searches among hotel property management systems in New Zealand, from 15.2% to 16.7%.

  2. In October 2026, Seekom gained share of searches among hotel property management systems in New Zealand, from 28% to 29.1%.

How are Little Hotelier’s and Seekom’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Little Hotelier’s and Seekom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Little Hotelier

5 branded search terms

  • little hotelier
  • little hotelier software
  • littlehotelier
  • siteminder little hotelier
  • the little hotelier

Seekom

1 branded search term

  • seekom

How the Brand Demand Index is measured

Other head-to-heads among hotel property management systems

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