LinkedIn vs TikTok:Which is more popular by branded search in New Zealand?
In August 2026, TikTok had more branded searches than LinkedIn among social media platforms in New Zealand. TikTok was estimated to have 395K branded searches compared to LinkedIn’s 226K, and held a 4.9% Share of Search versus LinkedIn’s 2.8%.
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Which is more popular in search, LinkedIn or TikTok?
Compare the social media platforms New Zealanders and New Zealand brands spend time on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TikTok, LinkedIn. The figures are in the table below the chart.
View monthly share of search table
| Month | YouTube | TikTok | Snapchat | Threads | |||||
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 30.3% | 8.9% | 4.8% | 4.1% | 3.9% | 2.8% | 1.6% | <0.01% |
| Nov 2025 | 44.6% | 31% | 7.5% | 4.8% | 4.2% | 4% | 2.4% | 1.6% | <0.01% |
| Dec 2025 | 45.5% | 31.6% | 7.6% | 4.1% | 4.2% | 3.9% | 2% | 1.1% | <0.01% |
| Jan 2026 | 44.8% | 31.4% | 7.5% | 4% | 4.2% | 4.7% | 2.4% | 1.1% | <0.01% |
| Feb 2026 | 44.5% | 31.3% | 7.5% | 4.8% | 4.1% | 3.8% | 2.4% | 1.6% | <0.01% |
| Mar 2026 | 46.9% | 27.4% | 7.8% | 5.1% | 4.4% | 4.1% | 2.5% | 1.7% | <0.01% |
| Apr 2026 | 43.8% | 30.9% | 7.3% | 4.7% | 4.9% | 4.6% | 2.3% | 1.5% | <0.01% |
| May 2026 | 42.6% | 30.1% | 8.6% | 5.7% | 4.8% | 4.4% | 2.3% | 1.5% | <0.01% |
| Jun 2026 | 43.3% | 30.6% | 7.2% | 5.8% | 4.9% | 4.4% | 2.3% | 1.5% | <0.01% |
| Jul 2026 | 44.2% | 31.3% | 7.4% | 4.8% | 4.1% | 4.5% | 2.4% | 1.3% | <0.01% |
| Aug 2026 | 43% | 30.5% | 7.2% | 5.7% | 4.9% | 4.5% | 2.8% | 1.5% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the LinkedIn and TikTok comparison changed over the last 12 months?
3 findings
- TikTok was ahead of LinkedIn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LinkedIn’s estimated Share of Search among social media platforms in New Zealand held steady at 2.8%, and its estimated monthly branded searches moved from 221K to 226K.
- Across the 11 months ending August 2026, TikTok’s estimated Share of Search among social media platforms in New Zealand moved from 4.1% to 4.9%, and its estimated monthly branded searches moved from 329K to 395K.
How did search popularity change for New Zealand social media platforms in August 2026?
2 changes
In August 2026, TikTok overtook Reddit to rank 5th among social media platforms in New Zealand, at 4.9%.
LinkedIn’s estimated Share of Search among social media platforms in New Zealand has gained ground for 3 months in a row, from 2.3% to 2.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LinkedIn’s and TikTok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LinkedIn
19 branded search terms
- linkedin advertising
- linkedin advertising management
- linkedin app
- linkedin business manager
- linkedin campaign management
- linkedin clm
- linkedin company page
- linkedin nz
- linkedin online
- linkedin premium
- linkedin premium price
- linkedin profile
- linkedin recruiter
- linkedin sales navigator
- linkedin search
- linkedin social media
- linkedin uk
- linkedin what is it
TikTok
24 branded search terms
- free tiktok followers
- tiktok
- tiktok 18
- tiktok app
- tiktok banned
- tiktok com
- tiktok dow
- tiktok for you
- tiktok free
- tiktok leaked
- tiktok mashups
- tiktok near me
- tiktok new zealand
- tiktok nz
- tiktok online
- tiktok porns
- tiktok shop
- tiktok social media
- tiktok studio
- tiktok to mp3
- tiktok to mp4
- tiktok unblocked
- tiktok view
- tiktok website
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.