LinkedIn vs Reddit:Which is more popular by branded search in New Zealand?
In August 2026, Reddit had more branded searches than LinkedIn among social media platforms in New Zealand. Reddit was estimated to have 361K branded searches compared to LinkedIn’s 226K, and held a 4.5% Share of Search versus LinkedIn’s 2.8%.
Follow LinkedIn vs Reddit and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, LinkedIn or Reddit?
Compare the social media platforms New Zealanders and New Zealand brands spend time on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reddit, LinkedIn. The figures are in the table below the chart.
View monthly share of search table
| Month | YouTube | TikTok | Snapchat | Threads | |||||
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 30.3% | 8.9% | 4.8% | 4.1% | 3.9% | 2.8% | 1.6% | <0.01% |
| Nov 2025 | 44.6% | 31% | 7.5% | 4.8% | 4.2% | 4% | 2.4% | 1.6% | <0.01% |
| Dec 2025 | 45.5% | 31.6% | 7.6% | 4.1% | 4.2% | 3.9% | 2% | 1.1% | <0.01% |
| Jan 2026 | 44.8% | 31.4% | 7.5% | 4% | 4.2% | 4.7% | 2.4% | 1.1% | <0.01% |
| Feb 2026 | 44.5% | 31.3% | 7.5% | 4.8% | 4.1% | 3.8% | 2.4% | 1.6% | <0.01% |
| Mar 2026 | 46.9% | 27.4% | 7.8% | 5.1% | 4.4% | 4.1% | 2.5% | 1.7% | <0.01% |
| Apr 2026 | 43.8% | 30.9% | 7.3% | 4.7% | 4.9% | 4.6% | 2.3% | 1.5% | <0.01% |
| May 2026 | 42.6% | 30.1% | 8.6% | 5.7% | 4.8% | 4.4% | 2.3% | 1.5% | <0.01% |
| Jun 2026 | 43.3% | 30.6% | 7.2% | 5.8% | 4.9% | 4.4% | 2.3% | 1.5% | <0.01% |
| Jul 2026 | 44.2% | 31.3% | 7.4% | 4.8% | 4.1% | 4.5% | 2.4% | 1.3% | <0.01% |
| Aug 2026 | 43% | 30.5% | 7.2% | 5.7% | 4.9% | 4.5% | 2.8% | 1.5% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the LinkedIn and Reddit comparison changed over the last 12 months?
3 findings
- Reddit was ahead of LinkedIn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LinkedIn’s estimated Share of Search among social media platforms in New Zealand held steady at 2.8%, and its estimated monthly branded searches moved from 221K to 226K.
- Across the 11 months ending August 2026, Reddit’s estimated Share of Search among social media platforms in New Zealand moved from 3.9% to 4.5%, and its estimated monthly branded searches moved from 312K to 361K.
How did search popularity change for New Zealand social media platforms in August 2026?
3 changes
In August 2026, TikTok overtook Reddit to rank 5th among social media platforms in New Zealand, at 4.9%.
LinkedIn’s estimated Share of Search among social media platforms in New Zealand has gained ground for 3 months in a row, from 2.3% to 2.8% in August 2026.
Estimated monthly branded searches for Reddit in New Zealand rose 15.6% over 11 measured months, from 312K to 361K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LinkedIn’s and Reddit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LinkedIn
19 branded search terms
- linkedin advertising
- linkedin advertising management
- linkedin app
- linkedin business manager
- linkedin campaign management
- linkedin clm
- linkedin company page
- linkedin nz
- linkedin online
- linkedin premium
- linkedin premium price
- linkedin profile
- linkedin recruiter
- linkedin sales navigator
- linkedin search
- linkedin social media
- linkedin uk
- linkedin what is it
Reddit
22 branded search terms
- a league reddit
- conservative reddit
- f1 reddit
- formula1 reddit
- gme reddit
- lfc reddit
- lol reddit
- nba reddit
- nfl reddit
- nrl reddit
- osrs reddit
- poe reddit
- reddit all
- reddit app
- reddit com
- reddit destiny
- reddit gunners
- reddit near me
- reddit new zealand
- reddit nz
- reddit online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.