LEAP vs Smokeball:Which is more popular by branded search in New Zealand?
In August 2026, LEAP had more branded searches than Smokeball among legal practice software in New Zealand. LEAP was estimated to have 160 branded searches compared to Smokeball’s 80, and held a 6.6% Share of Search versus Smokeball’s 3.3%.
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Which is more popular in search, LEAP or Smokeball?
Compare the practice management software New Zealand law firms run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LEAP, Smokeball. The figures are in the table below the chart.
View monthly share of search table
| Month | Actionstep | LawVu | LEAP | Smokeball | Clio |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 17.9% | 6.9% | 2.2% | 1.1% |
| Nov 2025 | 72.3% | 18.2% | 5.1% | 2.9% | 1.5% |
| Dec 2025 | 60% | 33.5% | 3.6% | 1.8% | 1.1% |
| Jan 2026 | 72.4% | 17.7% | 6.5% | 2.2% | 1.3% |
| Feb 2026 | 71.4% | 18.6% | 6.1% | 1.4% | 2.5% |
| Mar 2026 | 71.7% | 18.1% | 5.1% | 3.1% | 2% |
| Apr 2026 | 68.1% | 20.7% | 6% | 3.6% | 1.6% |
| May 2026 | 66.3% | 21% | 7.5% | 2% | 3.2% |
| Jun 2026 | 67.5% | 21.5% | 5.7% | 2.4% | 2.8% |
| Jul 2026 | 68.2% | 21.5% | 6.2% | 1.7% | 2.5% |
| Aug 2026 | 67.6% | 20.9% | 6.6% | 3.3% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the LEAP and Smokeball comparison changed over the last 12 months?
3 findings
- LEAP was ahead of Smokeball in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LEAP’s estimated Share of Search among legal practice software in New Zealand moved from 6.9% to 6.6%, and its estimated monthly branded searches moved from 190 to 160.
- Across the 11 months ending August 2026, Smokeball’s estimated Share of Search among legal practice software in New Zealand moved from 2.2% to 3.3%, and its estimated monthly branded searches moved from 60 to 80.
How did search popularity change for New Zealand legal practice software in August 2026?
2 changes
In August 2026, Smokeball overtook Clio to rank 4th among legal practice software in New Zealand, at 3.3%.
Estimated monthly branded searches for LEAP in New Zealand fell 15.8% over 11 measured months, from 190 to 160 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LEAP’s and Smokeball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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