Kiwiwallet vs ShopBack:Which is more popular by branded search in New Zealand?
In August 2026, ShopBack had more branded searches than Kiwiwallet among cashback sites in New Zealand. ShopBack was estimated to have 7.2K branded searches compared to Kiwiwallet’s 130, and held a 93.6% Share of Search versus Kiwiwallet’s 1.7%.
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Which is more popular in search, Kiwiwallet or ShopBack?
Compare the cashback and rewards shopping sites New Zealanders earn money back with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ShopBack, Kiwiwallet. The figures are in the table below the chart.
View monthly share of search table
| Month | ShopBack | TopCashback | Kiwiwallet | Rakuten |
|---|---|---|---|---|
| Oct 2025 | 93.5% | 3.7% | 2.5% | 0.39% |
| Nov 2025 | 94.2% | 3.6% | 1.9% | 0.28% |
| Dec 2025 | 91.6% | 5.9% | 2% | 0.47% |
| Jan 2026 | 91% | 6% | 2.5% | 0.47% |
| Feb 2026 | 87.8% | 7% | 4.8% | 0.38% |
| Mar 2026 | 89% | 5.9% | 4.6% | 0.46% |
| Apr 2026 | 91.8% | 4.4% | 2.9% | 0.91% |
| May 2026 | 93.4% | 3.9% | 2.3% | 0.45% |
| Jun 2026 | 94.7% | 3% | 1.6% | 0.66% |
| Jul 2026 | 94.6% | 2.8% | 1.6% | 1.1% |
| Aug 2026 | 93.6% | 4.2% | 1.7% | 0.52% |
| Sep 2026 | — | — | — | — |
How has the Kiwiwallet and ShopBack comparison changed over the last 12 months?
3 findings
- ShopBack was ahead of Kiwiwallet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiwiwallet’s estimated Share of Search among cashback sites in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 190 to 130.
- Across the 11 months ending August 2026, ShopBack’s estimated Share of Search among cashback sites in New Zealand moved from 93.5% to 93.6%, and its estimated monthly branded searches held steady at 7.2K.
How did search popularity change for New Zealand cashback sites in August 2026?
2 changes
In August 2026, ShopBack lost estimated Share of Search among cashback sites in New Zealand, from 94.6% to 93.6%.
Estimated monthly branded searches for Kiwiwallet in New Zealand fell 31.6% over 11 measured months, from 190 to 130 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kiwiwallet’s and ShopBack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kiwiwallet
3 branded search terms
- kiwiwallet
- kiwiwallet co nz
- kiwiwallet nz
ShopBack
9 branded search terms
- shopback
- shopback australia
- shopback cash back
- shopback cashback
- shopback near me
- shopback new zealand
- shopback nz
- shopback online
- shopback rewards
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.