kikki.K vs Typo:Which is more popular by branded search in New Zealand?
In August 2026, Typo had more branded searches than kikki.K among gift and stationery stores in New Zealand. Typo was estimated to have 7.3K branded searches compared to kikki.K’s 1.6K, and held a 7.7% Share of Search versus kikki.K’s 1.7%.
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Which is more popular in search, kikki.K or Typo?
Compare the stationery, gift and novelty stores New Zealanders shop for school and gifts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Typo, kikki.K. The figures are in the table below the chart.
View monthly share of search table
| Month | Paper Plus | Smiggle | Typo | kikki.K |
|---|---|---|---|---|
| Oct 2025 | 64% | 25.4% | 8.4% | 2.2% |
| Nov 2025 | 55.5% | 31.7% | 10.6% | 2.1% |
| Dec 2025 | 68.1% | 20.4% | 9.9% | 1.6% |
| Jan 2026 | 65.2% | 26.4% | 6.4% | 2% |
| Feb 2026 | 71.6% | 21.5% | 5.1% | 1.7% |
| Mar 2026 | 71.4% | 22% | 5% | 1.6% |
| Apr 2026 | 69.1% | 24.5% | 4.7% | 1.7% |
| May 2026 | 68.8% | 24.8% | 4.8% | 1.6% |
| Jun 2026 | 68.1% | 25.6% | 4.9% | 1.5% |
| Jul 2026 | 64.5% | 28.4% | 5.5% | 1.6% |
| Aug 2026 | 62.9% | 27.7% | 7.7% | 1.7% |
| Sep 2026 | — | — | — | — |
How has the kikki.K and Typo comparison changed over the last 12 months?
3 findings
- Typo was ahead of kikki.K in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, kikki.K’s estimated Share of Search among gift and stationery stores in New Zealand moved from 2.2% to 1.7%, and its estimated monthly branded searches moved from 2.3K to 1.6K.
- Across the 11 months ending August 2026, Typo’s estimated Share of Search among gift and stationery stores in New Zealand moved from 8.4% to 7.7%, and its estimated monthly branded searches moved from 8.9K to 7.3K.
How did search popularity change for New Zealand gift and stationery stores in August 2026?
2 changes
In August 2026, Typo gained estimated Share of Search among gift and stationery stores in New Zealand, from 5.5% to 7.7%.
Estimated monthly branded searches for kikki.K in New Zealand fell 28.6% over 11 measured months, from 2.3K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using kikki.K’s and Typo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
kikki.K
15 branded search terms
- kikki k
- kikki k au
- kikki k com
- kikki k diary
- kikki k gifts
- kikki k near me
- kikki k notebooks
- kikki k nz
- kikki k online
- kikki k pencil case
- kikki k planner
- kikki k stationery
- kikkik
- kikkik nz
- kikkik pencil case
Typo
6 branded search terms
- typo gifts
- typo notebooks
- typo nz
- typo pencil case
- typo stationery
- typo store
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