kikki.K vs Smiggle:Which is more popular by branded search in New Zealand?
In August 2026, Smiggle had more branded searches than kikki.K among gift and stationery stores in New Zealand. Smiggle was estimated to have 26.2K branded searches compared to kikki.K’s 1.6K, and held a 27.7% Share of Search versus kikki.K’s 1.7%.
Follow kikki.K vs Smiggle and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, kikki.K or Smiggle?
Compare the stationery, gift and novelty stores New Zealanders shop for school and gifts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smiggle, kikki.K. The figures are in the table below the chart.
View monthly share of search table
| Month | Paper Plus | Smiggle | Typo | kikki.K |
|---|---|---|---|---|
| Oct 2025 | 64% | 25.4% | 8.4% | 2.2% |
| Nov 2025 | 55.5% | 31.7% | 10.6% | 2.1% |
| Dec 2025 | 68.1% | 20.4% | 9.9% | 1.6% |
| Jan 2026 | 65.2% | 26.4% | 6.4% | 2% |
| Feb 2026 | 71.6% | 21.5% | 5.1% | 1.7% |
| Mar 2026 | 71.4% | 22% | 5% | 1.6% |
| Apr 2026 | 69.1% | 24.5% | 4.7% | 1.7% |
| May 2026 | 68.8% | 24.8% | 4.8% | 1.6% |
| Jun 2026 | 68.1% | 25.6% | 4.9% | 1.5% |
| Jul 2026 | 64.5% | 28.4% | 5.5% | 1.6% |
| Aug 2026 | 62.9% | 27.7% | 7.7% | 1.7% |
| Sep 2026 | — | — | — | — |
How has the kikki.K and Smiggle comparison changed over the last 12 months?
3 findings
- Smiggle was ahead of kikki.K in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, kikki.K’s estimated Share of Search among gift and stationery stores in New Zealand moved from 2.2% to 1.7%, and its estimated monthly branded searches moved from 2.3K to 1.6K.
- Across the 11 months ending August 2026, Smiggle’s estimated Share of Search among gift and stationery stores in New Zealand moved from 25.4% to 27.7%, and its estimated monthly branded searches moved from 26.8K to 26.2K.
How did search popularity change for New Zealand gift and stationery stores in August 2026?
2 changes
In August 2026, Smiggle lost estimated Share of Search among gift and stationery stores in New Zealand, from 28.4% to 27.7%.
Estimated monthly branded searches for kikki.K in New Zealand fell 28.6% over 11 measured months, from 2.3K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using kikki.K’s and Smiggle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
kikki.K
15 branded search terms
- kikki k
- kikki k au
- kikki k com
- kikki k diary
- kikki k gifts
- kikki k near me
- kikki k notebooks
- kikki k nz
- kikki k online
- kikki k pencil case
- kikki k planner
- kikki k stationery
- kikkik
- kikkik nz
- kikkik pencil case
Smiggle
22 branded search terms
- bottle smiggle
- smiggle
- smiggle backpack
- smiggle bags
- smiggle book bag
- smiggle co nz
- smiggle gifts
- smiggle henderson
- smiggle lunch bag
- smiggle near me
- smiggle notebooks
- smiggle nz
- smiggle nz online
- smiggle online
- smiggle pencil box
- smiggle pens
- smiggle queensgate
- smiggle sale
- smiggle shop
- smiggle stationery
- smiggle store
- smiggle water bottle
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.