Brandwave

Kelso vs Mighty Carts:Which is more popular?

In September 2026, Kelso had more branded searches than Mighty Carts among wheelbarrow brands in New Zealand. Kelso had about 330 branded searches, while Mighty Carts had 40. Kelso made up 13.9% of all wheelbarrow brand searches we track, and Mighty Carts accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about wheelbarrow brands, Mighty Carts appeared in two of the four answers and Kelso in none.

Among wheelbarrow brands in New Zealand in September 2026

Who do people search for more?

Kelso, about 8 searches for every 1 for Mighty Carts

Kelso 330 searchesMighty Carts 40 searches

Who does AI mention more?

Mighty Carts, mentioned in 2 of 4 answers, Kelso in 0

Mighty Carts in 2 of 4Kelso in 0 of 4

Who does AI recommend more?

Mighty Carts, the only one of the two named

Mighty Carts first in 2Kelso never named

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Top wheelbarrow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mighty Carts was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kelso did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Zealand Wheelbarrows1st
  2. Mighty Carts2nd
  3. Kelso–
  4. Stanley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand Wheelbarrows4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mighty Carts2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kelso0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wheelbarrow brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kelso or Mighty Carts more popular in search?

This chart shows how often people search Google for Kelso and Mighty Carts by name. Each line represents a brand's share of searches for all four wheelbarrow brands we track, month by month, from searches in New Zealand.

Kelso and Mighty Carts among wheelbarrow brands in New Zealand, by month

Share of searches by month for Kelso, Mighty Carts. The figures are in the table below the chart.

View monthly share of searches table
MonthNew Zealand WheelbarrowsKelsoStanleyMighty Carts
Oct 202571.4%21.9%4.9%1.8%
Nov 202569.3%21.2%4.8%4.8%
Dec 202569.5%18.2%4.8%7.5%
Jan 202663.7%24%6.9%5.4%
Feb 202664.9%26%4.5%4.5%
Mar 202673.9%19.3%5.1%1.7%
Apr 202673.4%18.6%5.1%2.8%
May 202673%22.5%2.8%1.7%
Jun 202674.1%20%3.7%2.2%
Jul 202673.4%18.6%5.1%2.8%
Aug 202678.4%13.7%4.4%3.4%
Sep 202679.8%13.9%4.6%1.7%

How has the Kelso and Mighty Carts comparison changed over the last 12 months?

3 findings
  • Kelso was ahead of Mighty Carts in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kelso’s share of searches among wheelbarrow brands in New Zealand moved from 21.9% to 13.9%, and its estimated monthly branded searches moved from 490 to 330.
  • Across the 12 months ending September 2026, Mighty Carts’ share of searches among wheelbarrow brands in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 40.

How did search popularity change for New Zealand wheelbarrow brands in September 2026?

2 changes

  1. In September 2026, Mighty Carts lost share of searches among wheelbarrow brands in New Zealand, from 3.4% to 1.7%.

  2. Estimated monthly branded searches for Kelso in New Zealand fell 32.7% over 12 measured months, from 490 to 330 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kelso’s and Mighty Carts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kelso

2 branded search terms

  • kelso
  • kelso wheelbarrow

Mighty Carts

1 branded search term

  • mighty carts

How the Brand Demand Index is measured

Other head-to-heads among wheelbarrow brands

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