Kea Cookies vs Mrs Higgins:Which is more popular in New Zealand?
In September 2026, Mrs Higgins had more branded searches than Kea Cookies among biscuit brands in New Zealand. Mrs Higgins had about 2,410 branded searches, while Kea Cookies had 480. Mrs Higgins made up 6.4% of all biscuit brand searches we track, and Kea Cookies accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Mrs Higgins appeared in three of the five answers and Kea Cookies in two. Mrs Higgins was mentioned before Kea Cookies in every answer that named either.
Who do people search for more?
Mrs Higgins, about 5 searches for every 1 for Kea Cookies
Who does AI mention more?
Mrs Higgins, mentioned in 3 of 5 answers, Kea Cookies in 2
Who does AI recommend more?
Mrs Higgins, named ahead of Kea Cookies in 3 of 3 answers
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Top biscuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mrs Higgins was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kea Cookies was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Mrs Higgins was listed before Kea Cookies in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Mrs Higgins1st
Kea Cookies2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mrs Higgins3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kea Cookies2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about biscuit brands
5 answers
Asked ChatGPT
“Which biscuit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best biscuit brands in New Zealand?”
Asked ChatGPT
“What's the best biscuit brand in New Zealand for everyday snacking?”
Searched Google, AI Overview
“biscuit brands nz”
Searched Google, AI Overview
“cookie brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Kea Cookies or Mrs Higgins more popular in search?
This chart shows how often people search Google for Kea Cookies and Mrs Higgins by name. Each line represents a brand's share of searches for all eight biscuit brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mrs Higgins, Kea Cookies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mrs Higgins | Kea Cookies |
|---|---|---|
| Nov 2025 | 6.1% | 0.82% |
| Dec 2025 | 6.8% | 0.91% |
| Jan 2026 | 9.5% | 1.3% |
| Feb 2026 | 7.8% | 1.3% |
| Mar 2026 | 8.1% | 1.1% |
| Apr 2026 | 7.6% | 1.2% |
| May 2026 | 6.6% | 1.6% |
| Jun 2026 | 5.1% | 1.3% |
| Jul 2026 | 6.8% | 1.3% |
| Aug 2026 | 7% | 1.2% |
| Sep 2026 | 6.4% | 1.3% |
| Oct 2026 | — | — |
How has branded search for Kea Cookies and Mrs Higgins changed in New Zealand over the last 12 months?
3 findings
- Mrs Higgins was ahead of Kea Cookies in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Kea Cookies’ share of searches among biscuit brands in New Zealand moved from 0.82% to 1.3%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 11 months ending September 2026, Mrs Higgins’ share of searches among biscuit brands in New Zealand moved from 6.1% to 6.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for New Zealand biscuit brands in September 2026?
2 changes
In September 2026, Mrs Higgins lost share of searches among biscuit brands in New Zealand, from 7% to 6.4%.
Estimated monthly branded searches for Kea Cookies in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in September 2026.
How are Kea Cookies’ and Mrs Higgins’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Kea Cookies’ and Mrs Higgins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kea Cookies
1 branded search term
- kea cookies
Mrs Higgins
3 branded search terms
- mrs higgins
- mrs higgins christmas
- mrs higgins countdown
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