Kazaguruma vs Tatsushi:Which is more popular by branded search in New Zealand?
In August 2026, Tatsushi had more branded searches than Kazaguruma among wellington japanese restaurants in New Zealand. Tatsushi was estimated to have 3K branded searches compared to Kazaguruma’s 70, and held a 35.6% Share of Search versus Kazaguruma’s 0.83%.
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Which is more popular in search, Kazaguruma or Tatsushi?
Compare Japanese restaurants in Wellington, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tatsushi, Kazaguruma. The figures are in the table below the chart.
View monthly share of search table
| Month | Origami | Tatsushi | Kazaguruma |
|---|---|---|---|
| Oct 2025 | 59.8% | 39.3% | 0.95% |
| Nov 2025 | 61.1% | 37.5% | 1.4% |
| Dec 2025 | 69.9% | 29.1% | 1.1% |
| Jan 2026 | 64.9% | 33.8% | 1.3% |
| Feb 2026 | 63.7% | 35% | 1.3% |
| Mar 2026 | 63.5% | 36.1% | 0.48% |
| Apr 2026 | 64.3% | 35.2% | 0.47% |
| May 2026 | 64.2% | 35.1% | 0.66% |
| Jun 2026 | 66.2% | 33% | 0.77% |
| Jul 2026 | 66.3% | 33.4% | 0.33% |
| Aug 2026 | 63.5% | 35.6% | 0.83% |
| Sep 2026 | — | — | — |
How has the Kazaguruma and Tatsushi comparison changed over the last 12 months?
3 findings
- Tatsushi was ahead of Kazaguruma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kazaguruma’s estimated Share of Search among wellington japanese restaurants in New Zealand moved from 0.95% to 0.83%, and its estimated monthly branded searches moved from 110 to 70.
- Across the 11 months ending August 2026, Tatsushi’s estimated Share of Search among wellington japanese restaurants in New Zealand moved from 39.3% to 35.6%, and its estimated monthly branded searches moved from 4.5K to 3K.
How did search popularity change for New Zealand wellington japanese restaurants in August 2026?
2 changes
In August 2026, Tatsushi gained estimated Share of Search among wellington japanese restaurants in New Zealand, from 33.4% to 35.6%.
In August 2026, Kazaguruma gained estimated Share of Search among wellington japanese restaurants in New Zealand, from 0.33% to 0.83%.
How each brand is measured
Brandwave collects information about searches that people make online using Kazaguruma’s and Tatsushi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kazaguruma
1 branded search term
- kazaguruma wellington
Tatsushi
2 branded search terms
- tatsushi
- tatsushi menu
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.