Brandwave

How popular isKazaguruma in search?

In August 2026, there were an estimated 70 branded searches for Kazaguruma in New Zealand which is down 36.4% over the last 11 months. Kazaguruma holds 0.83% estimated Share of Search among New Zealand wellington japanese restaurants and is ranked 3rd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Origami63.5%
  2. Tatsushi35.6%
  3. Kazaguruma0.83%
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Which wellington japanese restaurants compete with Kazaguruma?

Kazaguruma against wellington japanese restaurants in New Zealand, by month

Share of Search by month for Origami, Tatsushi, Kazaguruma. The figures are in the table below the chart.

View monthly share of search table
MonthOrigamiTatsushiKazaguruma
Oct 202559.8%39.3%0.95%
Nov 202561.1%37.5%1.4%
Dec 202569.9%29.1%1.1%
Jan 202664.9%33.8%1.3%
Feb 202663.7%35%1.3%
Mar 202663.5%36.1%0.48%
Apr 202664.3%35.2%0.47%
May 202664.2%35.1%0.66%
Jun 202666.2%33%0.77%
Jul 202666.3%33.4%0.33%
Aug 202663.5%35.6%0.83%
Sep 2026———

  1. 1.Origami

    63.5%

    held 1st · 5.3K estimated branded searches · -10.9% vs prior month · -2.8 points

  2. 2.Tatsushi

    35.6%

    held 2nd · 3K estimated branded searches · -0.66% vs prior month · +2.3 points

  3. 3.Kazaguruma

    0.83%

    held 3rd · 70 estimated branded searches · +133.3% vs prior month · +0.5 points

Compare search popularity between Kazaguruma and its closest rivals

How has branded search demand for Kazaguruma changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kazaguruma in New Zealand fell from 110 to 70.
  • Across the 11 months ending August 2026, Kazaguruma’s estimated Share of Search among wellington japanese restaurants in New Zealand peaked at 1.4% in November 2025 and was lowest at 0.33% in July 2026.

How did search popularity change for New Zealand wellington japanese restaurants in August 2026?

  1. In August 2026, Tatsushi gained estimated Share of Search among wellington japanese restaurants in New Zealand, from 33.4% to 35.6%.

  2. In August 2026, Kazaguruma gained estimated Share of Search among wellington japanese restaurants in New Zealand, from 0.33% to 0.83%.

  3. In August 2026, Origami lost estimated Share of Search among wellington japanese restaurants in New Zealand, from 66.3% to 63.5%.

How is Kazaguruma measured?

Brandwave collects information about searches that people make online using Kazaguruma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kazaguruma wellington

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How the Brand Demand Index is measured

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