Jolly Billboards vs QMS Media New Zealand:Which is more popular in New Zealand?
In September 2026, Jolly Billboards had more branded searches than QMS Media New Zealand among Out-of-Home advertising in New Zealand. Jolly Billboards had about 170 branded searches, while QMS Media New Zealand had 0. Jolly Billboards made up 3.9% of all Out-of-Home advertising searches we track, and QMS Media New Zealand accounted for 0%. When we asked ChatGPT and Google AI Overviews about Out-of-Home advertising, QMS Media New Zealand appeared in three of the five answers and Jolly Billboards in one. QMS Media New Zealand was mentioned before Jolly Billboards in three out of four answers.
Who do people search for more?
Jolly Billboards, the only one of the two with measured searches
Who does AI mention more?
QMS Media New Zealand, mentioned in 3 of 5 answers, Jolly Billboards in 1
Who does AI recommend more?
QMS Media New Zealand, named ahead of Jolly Billboards in 3 of 4 answers
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Top Out-of-Home advertising in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, QMS Media New Zealand was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jolly Billboards was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. QMS Media New Zealand was listed before Jolly Billboards in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- QMS Media New Zealand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jolly Billboards1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Out-of-Home advertising
5 answers
Asked ChatGPT
“Which outdoor advertising company should I hire in New Zealand?”
Asked ChatGPT
“What are the best outdoor advertising companies in New Zealand?”
Asked ChatGPT
“What's the best outdoor advertising company in New Zealand for local brand visibility?”
Searched Google, AI Overview
“outdoor advertising companies”
Searched Google, AI Overview
“best outdoor advertising”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Jolly Billboards or QMS Media New Zealand more popular in search?
This chart shows how often people search Google for Jolly Billboards and QMS Media New Zealand by name. Each line represents a brand's share of searches for all nine Out-of-Home advertising we track, month by month, from searches in New Zealand.
Share of searches by month for Jolly Billboards, QMS Media New Zealand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jolly Billboards | QMS Media New Zealand |
|---|---|---|
| Nov 2025 | 3.8% | 0.27% |
| Dec 2025 | 3.3% | 0% |
| Jan 2026 | 2.5% | 0.23% |
| Feb 2026 | 4% | 0.29% |
| Mar 2026 | 3.9% | 0.23% |
| Apr 2026 | 4% | 0% |
| May 2026 | 3.6% | 0.21% |
| Jun 2026 | 4.7% | 0% |
| Jul 2026 | 4.6% | 0% |
| Aug 2026 | 3.7% | 0% |
| Sep 2026 | 3.9% | 0% |
| Oct 2026 | — | — |
How has branded search for Jolly Billboards and QMS Media New Zealand changed in New Zealand over the last 12 months?
3 findings
- Jolly Billboards was ahead of QMS Media New Zealand in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Jolly Billboards’ share of searches among Out-of-Home advertising in New Zealand moved from 3.8% to 3.9%, and its estimated monthly branded searches moved from 140 to 170.
- Across the 11 months ending September 2026, QMS Media New Zealand’s share of searches among Out-of-Home advertising in New Zealand moved from 0.27% to 0%, and its estimated monthly branded searches moved from 10 to 0.
How did search popularity change for New Zealand Out-of-Home advertising in September 2026?
2 changes
Estimated monthly branded searches for Jolly Billboards in New Zealand rose 21.4% over 11 measured months, from 140 to 170 in September 2026.
Estimated monthly branded searches for QMS Media New Zealand in New Zealand fell 100% over 11 measured months, from 10 to 0 in September 2026.
How are Jolly Billboards’ and QMS Media New Zealand’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jolly Billboards’ and QMS Media New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jolly Billboards
1 branded search term
- jolly billboards
QMS Media New Zealand
1 branded search term
- qms media new zealand
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