Brandwave

Jobber vs NextMinute:Which is more popular in New Zealand?

In September 2026, Jobber had more branded searches than NextMinute among field service management platforms in New Zealand. Jobber had about 880 branded searches, while NextMinute had 480. Jobber made up 8.8% of all field service management platform searches we track, and NextMinute accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about field service management platforms, Jobber and NextMinute each appeared in two of the five answers. NextMinute was mentioned before Jobber in two out of three answers that named either.

Among field service management platforms in New Zealand in September 2026

Who do people search for more?

Jobber, about 83% more searches than NextMinute

Jobber 880 searchesNextMinute 480 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Jobber in 2 of 5NextMinute in 2 of 5

Who does AI recommend more?

NextMinute, named ahead of Jobber in 2 of 3 answers

NextMinute first in 2Jobber first in 1

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Top field service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jobber was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. NextMinute was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NextMinute was listed before Jobber in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NextMinute1st
  2. Jobber2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jobber2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NextMinute2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about field service management platforms

5 answers
  • Asked ChatGPT

    “Which field service management platform should I use in New Zealand?”

    1. Asked ChatGPT

      “What are the best field service management platforms in New Zealand?”

      1. 4NextMinute
    2. Asked ChatGPT

      “What's the best field service management platform in New Zealand for trades jobs?”

      1. Searched Google, AI Overview

        “field service management software”

        1. 3Jobber
      2. Searched Google, AI Overview

        “job scheduling software”

        1. 1NextMinute
        2. 2Jobber

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Jobber or NextMinute more popular in search?

      This chart shows how often people search Google for Jobber and NextMinute by name. Each line represents a brand's share of searches for all nine field service management platforms we track, month by month, from searches in New Zealand.

      Jobber and NextMinute among field service management platforms in New Zealand, by month

      Share of searches by month for Jobber, NextMinute. The figures are in the table below the chart.

      View monthly share of searches table
      MonthJobberNextMinute
      Nov 20255.4%6.6%
      Dec 20255.7%5.7%
      Jan 20266.3%6.3%
      Feb 20266%6%
      Mar 20265%6.1%
      Apr 20265.9%5.9%
      May 20265.5%5.5%
      Jun 20267%5.7%
      Jul 20267.4%4.9%
      Aug 202666.7%2.2%
      Sep 20268.8%4.8%
      Oct 2026——

      How has branded search for Jobber and NextMinute changed in New Zealand over the last 12 months?

      3 findings

      How did search popularity change for New Zealand field service management platforms in September 2026?

      5 changes
      1. In September 2026, Tradify overtook Jobber to become the leader among field service management platforms in New Zealand, with 44.7% of the searches.

      2. In September 2026, Simpro overtook Jobber to rank 2nd among field service management platforms in New Zealand, with 21.9% of the searches.

      3. In September 2026, ServiceM8 overtook Jobber to rank 3rd among field service management platforms in New Zealand, with 10.2% of the searches.

      4. In September 2026, NextMinute gained share of searches among field service management platforms in New Zealand, from 2.2% to 4.8%.

      5. In September 2026, Jobber lost share of searches among field service management platforms in New Zealand, from 66.7% to 8.8%.

      How are Jobber’s and NextMinute’s branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Jobber’s and NextMinute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Jobber

      1 branded search term

      • jobber

      NextMinute

      2 branded search terms

      • next minute
      • nextminute

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

      Put your own brand in this comparison

      Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.