Istanbul Agop vs Paiste:Which is more popular?

Name: Istanbul Agop vs Paiste: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Istanbul Agop and Paiste were level in searches among cymbal brands in New Zealand, with an estimated 70 branded searches each, at 12.3% of the total each. When we asked ChatGPT and Google AI Overviews about cymbal brands, Paiste appeared in all five answers and Istanbul Agop in three. Paiste was mentioned before Istanbul Agop in three out of four answers.

Among cymbal brands in New Zealand in September 2026

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Top cymbal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Paiste appeared in all five answers. Istanbul Agop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Paiste was listed before Istanbul Agop in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Zildjian	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Meinl	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Paiste	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Sabian	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Istanbul Agop	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5

Zildjian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Meinl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Paiste5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sabian4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Istanbul Agop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cymbal brands

5 answers

Asked ChatGPT
“Which cymbal brand should I buy in New Zealand?”
1. 1Zildjian
2. 2Sabian
3. 3Istanbul Agop
4. 4Paiste
5. 5Meinl
Asked ChatGPT
“What are the best cymbal brands in New Zealand?”
1. 1Zildjian
2. 2Sabian
3. 3Meinl
4. 4Paiste
5. 5Istanbul Agop
Asked ChatGPT
“What's the best cymbal brand in New Zealand for drum kit upgrade?”
1. 1Zildjian
2. 2Sabian
3. 3Paiste
4. 4Meinl
Searched Google, AI Overview
“best cymbal brands”
1. 1Zildjian
2. 2Sabian
3. 3Meinl
4. 4Paiste
5. 5Istanbul Agop
Searched Google, AI Overview
“hi hat cymbals”
1. 1Meinl
2. 2Paiste
3. 3Zildjian

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Istanbul Agop or Paiste more popular in search?

This chart shows how often people search Google for Istanbul Agop and Paiste by name. Each line represents a brand's share of searches for all five cymbal brands we track, month by month, from searches in New Zealand.

Istanbul Agop and Paiste among cymbal brands in New Zealand, by month

Month	Zildjian	Sabian	Istanbul Agop	Meinl	Paiste
Oct 2025	40.4%	25%	7.7%	15.4%	11.5%
Nov 2025	43.6%	21.8%	9.1%	12.7%	12.7%
Dec 2025	45.7%	22.9%	5.7%	12.9%	12.9%
Jan 2026	44.4%	16.7%	9.3%	14.8%	14.8%
Feb 2026	46.2%	23.1%	7.7%	13.5%	9.6%
Mar 2026	48.1%	14.8%	13%	13%	11.1%
Apr 2026	50%	18.3%	6.7%	15%	10%
May 2026	42.6%	16.4%	14.8%	13.1%	13.1%
Jun 2026	42.4%	18.2%	13.6%	12.1%	13.6%
Jul 2026	48.3%	17.2%	12.1%	10.3%	12.1%
Aug 2026	50%	15.7%	12.9%	11.4%	10%
Sep 2026	42.1%	21.1%	12.3%	12.3%	12.3%

How has the Istanbul Agop and Paiste comparison changed over the last 12 months?

3 findings

The lead changed hands 3 times in the 12 months ending September 2026: Istanbul Agop took it in March 2026, Paiste took it in April 2026, Istanbul Agop took it in May 2026.
Across the 12 months ending September 2026, Istanbul Agop’s share of searches among cymbal brands in New Zealand moved from 7.7% to 12.3%, and its estimated monthly branded searches moved from 40 to 70.
Across the 12 months ending September 2026, Paiste’s share of searches among cymbal brands in New Zealand moved from 11.5% to 12.3%, and its estimated monthly branded searches moved from 60 to 70.

How did search popularity change for New Zealand cymbal brands in September 2026?

2 changes

In September 2026, Paiste gained share of searches among cymbal brands in New Zealand, from 10% to 12.3%.
In September 2026, Istanbul Agop lost share of searches among cymbal brands in New Zealand, from 12.9% to 12.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Istanbul Agop’s and Paiste’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.