InvestNow vs Tiger Brokers:Which is more popular by branded search in New Zealand?
In August 2026, InvestNow had more branded searches than Tiger Brokers among investment platforms in New Zealand. InvestNow was estimated to have 18.4K branded searches compared to Tiger Brokers’ 1.6K, and held an 11.6% Share of Search versus Tiger Brokers’ 1%.
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Which is more popular in search, InvestNow or Tiger Brokers?
Retail investing platforms and brokers serving New Zealand investors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for InvestNow, Tiger Brokers. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharesies | Hatch | Craigs Investment Partners | InvestNow | Forsyth Barr | Jarden | Tiger Brokers | Snowball Effect | Stake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 21.3% | 9% | 8.6% | 6.3% | 0.93% | 1.5% | 0.23% | 0.5% |
| Nov 2025 | 48.8% | 19.8% | 10.9% | 9.9% | 7.4% | 1.1% | 1.4% | 0.39% | 0.34% |
| Dec 2025 | 45.5% | 22.3% | 10.2% | 11.1% | 8% | 0.91% | 1.3% | 0.3% | 0.36% |
| Jan 2026 | 51% | 20.3% | 9.3% | 10.2% | 6.2% | 0.78% | 1.6% | 0.27% | 0.31% |
| Feb 2026 | 50.3% | 17.2% | 11.3% | 10.1% | 7.5% | 1.3% | 1.4% | 0.6% | 0.31% |
| Mar 2026 | 49% | 18.2% | 11.1% | 9.8% | 8.6% | 1.3% | 1.3% | 0.48% | 0.29% |
| Apr 2026 | 48.2% | 19.3% | 10.8% | 11.8% | 6.9% | 0.93% | 1.3% | 0.39% | 0.3% |
| May 2026 | 48.5% | 20.1% | 10.3% | 11.9% | 5.9% | 1% | 1.6% | 0.39% | 0.31% |
| Jun 2026 | 48.4% | 20% | 9.9% | 11.9% | 6.9% | 0.76% | 1.6% | 0.32% | 0.27% |
| Jul 2026 | 44.6% | 18.5% | 11.7% | 13.4% | 8.1% | 1.8% | 1.4% | 0.36% | 0.26% |
| Aug 2026 | 47.3% | 16% | 11.8% | 11.6% | 8.3% | 3% | 1% | 0.46% | 0.34% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the InvestNow and Tiger Brokers comparison changed over the last 12 months?
3 findings
- InvestNow was ahead of Tiger Brokers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, InvestNow’s estimated Share of Search among investment platforms in New Zealand moved from 8.6% to 11.6%, and its estimated monthly branded searches moved from 18.6K to 18.4K.
- Across the 11 months ending August 2026, Tiger Brokers’ estimated Share of Search among investment platforms in New Zealand moved from 1.5% to 1%, and its estimated monthly branded searches moved from 3.2K to 1.6K.
How did search popularity change for New Zealand investment platforms in August 2026?
2 changes
In August 2026, InvestNow lost estimated Share of Search among investment platforms in New Zealand, from 13.4% to 11.6%.
Estimated monthly branded searches for Tiger Brokers in New Zealand fell 50.2% over 11 measured months, from 3.2K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using InvestNow’s and Tiger Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
InvestNow
2 branded search terms
- InvestNow
- investnow kiwisaver
Tiger Brokers
5 branded search terms
- tiger brokers
- tiger brokers new zealand
- tiger brokers nz
- tiger brokers shares
- tiger brokers stocks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.