InvestNow vs Snowball Effect:Which is more popular by branded search in New Zealand?
In August 2026, InvestNow had more branded searches than Snowball Effect among investment platforms in New Zealand. InvestNow was estimated to have 18.4K branded searches compared to Snowball Effect’s 730, and held an 11.6% Share of Search versus Snowball Effect’s 0.46%.
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Which is more popular in search, InvestNow or Snowball Effect?
Retail investing platforms and brokers serving New Zealand investors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for InvestNow, Snowball Effect. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharesies | Hatch | Craigs Investment Partners | InvestNow | Forsyth Barr | Jarden | Tiger Brokers | Snowball Effect | Stake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 21.3% | 9% | 8.6% | 6.3% | 0.93% | 1.5% | 0.23% | 0.5% |
| Nov 2025 | 48.8% | 19.8% | 10.9% | 9.9% | 7.4% | 1.1% | 1.4% | 0.39% | 0.34% |
| Dec 2025 | 45.5% | 22.3% | 10.2% | 11.1% | 8% | 0.91% | 1.3% | 0.3% | 0.36% |
| Jan 2026 | 51% | 20.3% | 9.3% | 10.2% | 6.2% | 0.78% | 1.6% | 0.27% | 0.31% |
| Feb 2026 | 50.3% | 17.2% | 11.3% | 10.1% | 7.5% | 1.3% | 1.4% | 0.6% | 0.31% |
| Mar 2026 | 49% | 18.2% | 11.1% | 9.8% | 8.6% | 1.3% | 1.3% | 0.48% | 0.29% |
| Apr 2026 | 48.2% | 19.3% | 10.8% | 11.8% | 6.9% | 0.93% | 1.3% | 0.39% | 0.3% |
| May 2026 | 48.5% | 20.1% | 10.3% | 11.9% | 5.9% | 1% | 1.6% | 0.39% | 0.31% |
| Jun 2026 | 48.4% | 20% | 9.9% | 11.9% | 6.9% | 0.76% | 1.6% | 0.32% | 0.27% |
| Jul 2026 | 44.6% | 18.5% | 11.7% | 13.4% | 8.1% | 1.8% | 1.4% | 0.36% | 0.26% |
| Aug 2026 | 47.3% | 16% | 11.8% | 11.6% | 8.3% | 3% | 1% | 0.46% | 0.34% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the InvestNow and Snowball Effect comparison changed over the last 12 months?
3 findings
- InvestNow was ahead of Snowball Effect in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, InvestNow’s estimated Share of Search among investment platforms in New Zealand moved from 8.6% to 11.6%, and its estimated monthly branded searches moved from 18.6K to 18.4K.
- Across the 11 months ending August 2026, Snowball Effect’s estimated Share of Search among investment platforms in New Zealand moved from 0.23% to 0.46%, and its estimated monthly branded searches moved from 490 to 730.
How did search popularity change for New Zealand investment platforms in August 2026?
2 changes
In August 2026, InvestNow lost estimated Share of Search among investment platforms in New Zealand, from 13.4% to 11.6%.
Estimated monthly branded searches for Snowball Effect in New Zealand rose 49% over 11 measured months, from 490 to 730 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using InvestNow’s and Snowball Effect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
InvestNow
2 branded search terms
- InvestNow
- investnow kiwisaver
Snowball Effect
3 branded search terms
- Snowball Effect
- snowball effect investing
- snowball effect investment
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