Brandwave

Institute of Sport Physiotherapy vs The Urban Physio:Which is more popular?

In September 2026, The Urban Physio had more branded searches than Institute of Sport Physiotherapy among Auckland physiotherapy clinics in New Zealand. The Urban Physio had about 590 branded searches, while Institute of Sport Physiotherapy had 480. The Urban Physio made up 15.1% of all Auckland physiotherapy clinic searches we track, and Institute of Sport Physiotherapy accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about Auckland physiotherapy clinics, Institute of Sport Physiotherapy appeared in three of the four answers and The Urban Physio in two. The Urban Physio was mentioned before Institute of Sport Physiotherapy in two out of three answers.

Among Auckland physiotherapy clinics in New Zealand in September 2026

Who do people search for more?

The Urban Physio, about 23% more searches than Institute of Sport Physiotherapy

The Urban Physio 590 searchesInstitute of Sport Physiotherapy 480 searches

Who does AI mention more?

Institute of Sport Physiotherapy, mentioned in 3 of 4 answers, The Urban Physio in 2

Institute of Sport Physiotherapy in 3 of 4The Urban Physio in 2 of 4

Who does AI recommend more?

The Urban Physio, named ahead of Institute of Sport Physiotherapy in 2 of 3 answers

The Urban Physio first in 2Institute of Sport Physiotherapy first in 1

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Top Auckland physiotherapy clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Institute of Sport Physiotherapy was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Urban Physio was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Urban Physio was listed before Institute of Sport Physiotherapy in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Institute of Sport Physiotherapy1st
  2. The Urban Physio2nd
  3. Roland Jeffery Physiotherapy3rd
  4. Triumph Physio4th
  5. Physio Fix–
  6. Peak Pilates & Physiotherapy–
  7. Dynamic Physio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland physiotherapy clinics

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Institute of Sport Physiotherapy or The Urban Physio more popular in search?

This chart shows how often people search Google for Institute of Sport Physiotherapy and The Urban Physio by name. Each line represents a brand's share of searches for all eight Auckland physiotherapy clinics we track, month by month, from searches in New Zealand.

Institute of Sport Physiotherapy and The Urban Physio among Auckland physiotherapy clinics in New Zealand, by month

Share of searches by month for The Urban Physio, Institute of Sport Physiotherapy. The figures are in the table below the chart.

View monthly share of searches table
MonthRoland Jeffery PhysiotherapyThe Urban PhysioInstitute of Sport PhysiotherapyTriumph PhysioPhysio FixPeak Pilates & PhysiotherapyDynamic Physio
Oct 202555%16.5%16.5%8.9%1.8%1.1%0%
Nov 202557%14%17.1%9.3%1.7%0.95%0%
Dec 202558.6%14.8%14.8%8%2.5%1.2%0%
Jan 202653.2%16.5%16.5%10.9%2.2%0.56%0%
Feb 202657.8%14.2%17.3%7.7%1.9%0.96%0%
Mar 202659.3%14.6%14.6%7.9%1.7%1.7%0.25%
Apr 202654.3%16.9%16.9%7.4%2.6%2%0%
May 202659%14.5%14.5%7.9%2.5%1.7%0%
Jun 202659.6%11.9%14.6%9.7%2%2.2%0%
Jul 202659.9%14.7%14.7%8%1.5%1.2%0%
Aug 202663.5%12.9%12.9%7%2.2%1.5%0%
Sep 202661.5%15.1%12.3%8.2%1.8%1%0%

How has the Institute of Sport Physiotherapy and The Urban Physio comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland physiotherapy clinics in September 2026?

2 changes

  1. In September 2026, The Urban Physio overtook Institute of Sport Physiotherapy to rank 2nd among Auckland physiotherapy clinics in New Zealand, with 15.1% of the searches.

  2. In September 2026, Institute of Sport Physiotherapy lost share of searches among Auckland physiotherapy clinics in New Zealand, from 12.9% to 12.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Institute of Sport Physiotherapy’s and The Urban Physio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Institute of Sport Physiotherapy

1 branded search term

  • institute of sport physiotherapy

The Urban Physio

1 branded search term

  • the urban physio

How the Brand Demand Index is measured

Other head-to-heads among Auckland physiotherapy clinics

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