Initio Insurance vs Star Insure:Which is more popular by branded search in New Zealand?
In August 2026, Star Insure had more branded searches than Initio Insurance among car and home insurers in New Zealand. Star Insure was estimated to have 4.2K branded searches compared to Initio Insurance’s 2.2K, and held a 1.3% Share of Search versus Initio Insurance’s 0.67%.
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Which is more popular in search, Initio Insurance or Star Insure?
Compare insurers selling car, home, and contents cover to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Star Insure, Initio Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | AA Insurance | AMI Insurance | Tower Insurance | State Insurance | FMG Insurance | Vero Insurance | Cove Insurance | Trade Me Insurance | Star Insure | Initio Insurance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 21.3% | 15.9% | 15.3% | 3.5% | 2.8% | 2% | 2.2% | 1.4% | 0.7% |
| Nov 2025 | 34.3% | 20.6% | 18.2% | 14.7% | 3.3% | 2.7% | 1.9% | 2.1% | 1.4% | 0.68% |
| Dec 2025 | 34.3% | 21% | 18.5% | 15% | 2.8% | 2.7% | 1.9% | 1.8% | 1.4% | 0.61% |
| Jan 2026 | 37.1% | 18.6% | 16.2% | 16.1% | 3.6% | 2.4% | 2.1% | 1.9% | 1.2% | 0.62% |
| Feb 2026 | 37.9% | 19.2% | 16.9% | 13.7% | 3.7% | 2.5% | 2.2% | 1.7% | 1.4% | 0.78% |
| Mar 2026 | 35.1% | 21.4% | 16% | 15.4% | 3.4% | 2.7% | 2% | 1.8% | 1.4% | 0.74% |
| Apr 2026 | 33.7% | 20.6% | 18.4% | 14.7% | 3.3% | 3.1% | 2.3% | 1.8% | 1.3% | 0.86% |
| May 2026 | 33.9% | 20.6% | 18.2% | 14.9% | 3.3% | 2.6% | 2.3% | 1.8% | 1.5% | 0.86% |
| Jun 2026 | 34.1% | 20.4% | 17.9% | 15% | 3.9% | 2.5% | 2.3% | 1.8% | 1.3% | 0.84% |
| Jul 2026 | 34.5% | 20.6% | 18.2% | 14.8% | 3.3% | 2.5% | 2.4% | 1.8% | 1.3% | 0.67% |
| Aug 2026 | 34% | 20.7% | 18.6% | 14.9% | 3.2% | 2.5% | 2.3% | 1.8% | 1.3% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Initio Insurance and Star Insure comparison changed over the last 12 months?
3 findings
- Star Insure was ahead of Initio Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Initio Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 0.7% to 0.67%, and its estimated monthly branded searches held steady at 2.2K.
- Across the 11 months ending August 2026, Star Insure’s estimated Share of Search among car and home insurers in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 4.5K to 4.2K.
How did search popularity change for New Zealand car and home insurers in August 2026?
0 changes
Neither Initio Insurance nor Star Insure moved beyond provider rounding among car and home insurers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Initio Insurance’s and Star Insure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Initio Insurance
7 branded search terms
- initio car insurance
- initio contents insurance
- initio home insurance
- initio house insurance
- Initio Insurance
- initio insurance nz
- initio landlord insurance
Star Insure
5 branded search terms
- Star Insurance
- star insurance new zealand
- star insurance nz
- star insurance specialists
- star insure
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