inGOLF vs Total Golf:Which is more popular by branded search in New Zealand?
In August 2026, inGOLF and Total Golf were level on Share of Search among golf stores in New Zealand, with an estimated 270 versus 290 branded searches, at 0.56% and 0.6% estimated Share of Search.
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Which is more popular in search, inGOLF or Total Golf?
Compare the golf stores New Zealand golfers buy clubs, balls and gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Total Golf, inGOLF. The figures are in the table below the chart.
View monthly share of search table
| Month | Golf Warehouse | Golf360 | Golf HQ | Total Golf | inGOLF | The Golf Shop |
|---|---|---|---|---|---|---|
| Oct 2025 | 82% | 10.5% | 5.7% | 0.63% | 0.72% | 0.42% |
| Nov 2025 | 84.4% | 7.8% | 6.2% | 0.56% | 0.64% | 0.37% |
| Dec 2025 | 84.4% | 8.8% | 5% | 0.5% | 0.75% | 0.47% |
| Jan 2026 | 81% | 11.6% | 5.3% | 0.65% | 0.96% | 0.47% |
| Feb 2026 | 82.8% | 9.8% | 5.5% | 0.61% | 0.83% | 0.39% |
| Mar 2026 | 83.5% | 9% | 5.6% | 0.7% | 0.85% | 0.34% |
| Apr 2026 | 82.9% | 10% | 5.5% | 0.63% | 0.67% | 0.33% |
| May 2026 | 83.8% | 8.9% | 5.7% | 0.55% | 0.69% | 0.35% |
| Jun 2026 | 82.4% | 8.7% | 7% | 0.68% | 0.83% | 0.37% |
| Jul 2026 | 84.4% | 8.4% | 5.8% | 0.5% | 0.56% | 0.37% |
| Aug 2026 | 83.1% | 8.6% | 6.8% | 0.6% | 0.56% | 0.33% |
| Sep 2026 | — | — | — | — | — | — |
How has the inGOLF and Total Golf comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Total Golf took it in August 2026.
- Across the 11 months ending August 2026, inGOLF’s estimated Share of Search among golf stores in New Zealand moved from 0.72% to 0.56%, and its estimated monthly branded searches moved from 410 to 270.
- Across the 11 months ending August 2026, Total Golf’s estimated Share of Search among golf stores in New Zealand moved from 0.63% to 0.6%, and its estimated monthly branded searches moved from 360 to 290.
How did search popularity change for New Zealand golf stores in August 2026?
2 changes
In August 2026, Total Golf rose from 5th to 4th among golf stores in New Zealand.

In August 2026, inGOLF fell from 4th to 5th among golf stores in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using inGOLF’s and Total Golf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
inGOLF
3 branded search terms
- ingolf
- ingolf near me
- ingolf nz
Total Golf
4 branded search terms
- total golf
- total golf near me
- total golf nz
- totalgolf

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.