inGOLF vs The Golf Shop:Which is more popular by branded search in New Zealand?
In August 2026, inGOLF had more branded searches than The Golf Shop among golf stores in New Zealand. inGOLF was estimated to have 270 branded searches compared to The Golf Shop’s 160, and held a 0.56% Share of Search versus The Golf Shop’s 0.33%.
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Which is more popular in search, inGOLF or The Golf Shop?
Compare the golf stores New Zealand golfers buy clubs, balls and gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for inGOLF, The Golf Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Golf Warehouse | Golf360 | Golf HQ | Total Golf | inGOLF | The Golf Shop |
|---|---|---|---|---|---|---|
| Oct 2025 | 82% | 10.5% | 5.7% | 0.63% | 0.72% | 0.42% |
| Nov 2025 | 84.4% | 7.8% | 6.2% | 0.56% | 0.64% | 0.37% |
| Dec 2025 | 84.4% | 8.8% | 5% | 0.5% | 0.75% | 0.47% |
| Jan 2026 | 81% | 11.6% | 5.3% | 0.65% | 0.96% | 0.47% |
| Feb 2026 | 82.8% | 9.8% | 5.5% | 0.61% | 0.83% | 0.39% |
| Mar 2026 | 83.5% | 9% | 5.6% | 0.7% | 0.85% | 0.34% |
| Apr 2026 | 82.9% | 10% | 5.5% | 0.63% | 0.67% | 0.33% |
| May 2026 | 83.8% | 8.9% | 5.7% | 0.55% | 0.69% | 0.35% |
| Jun 2026 | 82.4% | 8.7% | 7% | 0.68% | 0.83% | 0.37% |
| Jul 2026 | 84.4% | 8.4% | 5.8% | 0.5% | 0.56% | 0.37% |
| Aug 2026 | 83.1% | 8.6% | 6.8% | 0.6% | 0.56% | 0.33% |
| Sep 2026 | — | — | — | — | — | — |
How has the inGOLF and The Golf Shop comparison changed over the last 12 months?
3 findings
- inGOLF was ahead of The Golf Shop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, inGOLF’s estimated Share of Search among golf stores in New Zealand moved from 0.72% to 0.56%, and its estimated monthly branded searches moved from 410 to 270.
- Across the 11 months ending August 2026, The Golf Shop’s estimated Share of Search among golf stores in New Zealand moved from 0.42% to 0.33%, and its estimated monthly branded searches moved from 240 to 160.
How did search popularity change for New Zealand golf stores in August 2026?
2 changes
In August 2026, inGOLF fell from 4th to 5th among golf stores in New Zealand.
Estimated monthly branded searches for The Golf Shop in New Zealand fell 33.3% over 11 measured months, from 240 to 160 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using inGOLF’s and The Golf Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
inGOLF
3 branded search terms
- ingolf
- ingolf near me
- ingolf nz
The Golf Shop
4 branded search terms
- the golf shop
- the golf shop near me
- the golf shop nz
- thegolfshop
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.