Industrie vs Tarocash:Which is more popular by branded search in New Zealand?
In August 2026, Tarocash had more branded searches than Industrie among menswear retailers in New Zealand. Tarocash was estimated to have 6.6K branded searches compared to Industrie’s 2.4K, and held a 3.2% Share of Search versus Industrie’s 1.2%.
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Which is more popular in search, Industrie or Tarocash?
Clothing retailers with a substantial men's range sold to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tarocash, Industrie. The figures are in the table below the chart.
View monthly share of search table
| Month | Hallensteins | AS Colour | I Love Ugly | Rodd & Gunn | Barkers | Tarocash | Working Style | Industrie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.3% | 12.9% | 10.8% | 12.1% | 3.8% | 1.7% | 1.4% |
| Nov 2025 | 25.5% | 25.9% | 20.8% | 11.7% | 11.2% | 2.8% | 1.2% | 0.97% |
| Dec 2025 | 34.4% | 23.3% | 12.6% | 12.8% | 12.4% | 2.5% | 1.1% | 0.93% |
| Jan 2026 | 35.4% | 24.1% | 10.6% | 10.9% | 12.7% | 3.2% | 1.8% | 1.3% |
| Feb 2026 | 32.5% | 26% | 11.9% | 12.1% | 11.7% | 2.9% | 1.6% | 1.3% |
| Mar 2026 | 32% | 26.6% | 14.3% | 9.8% | 11.8% | 2.8% | 1.6% | 1.1% |
| Apr 2026 | 36.9% | 25.1% | 11.1% | 11.3% | 10.6% | 2.7% | 1.3% | 1.1% |
| May 2026 | 34.9% | 23.7% | 12.8% | 10.8% | 12.3% | 3.1% | 1.5% | 1% |
| Jun 2026 | 30.2% | 25.1% | 13.5% | 11.4% | 13.7% | 3.3% | 1.5% | 1.3% |
| Jul 2026 | 33.6% | 23.8% | 12.3% | 12.6% | 12% | 3% | 1.4% | 1.3% |
| Aug 2026 | 29% | 24.1% | 19.4% | 11% | 10.7% | 3.2% | 1.5% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Industrie and Tarocash comparison changed over the last 12 months?
3 findings
- Tarocash was ahead of Industrie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Industrie’s estimated Share of Search among menswear retailers in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 11 months ending August 2026, Tarocash’s estimated Share of Search among menswear retailers in New Zealand moved from 3.8% to 3.2%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for New Zealand menswear retailers in August 2026?
0 changes
Neither Industrie nor Tarocash moved beyond provider rounding among menswear retailers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Industrie’s and Tarocash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.