Industrial Athletic vs Stirling Sports:Which is more popular?

Name: Industrial Athletic vs Stirling Sports: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Stirling Sports had more branded searches than Industrial Athletic among sporting goods retailers in New Zealand. Stirling Sports had about 33,100 branded searches, while Industrial Athletic had 720. Stirling Sports made up 8.7% of all sporting goods retailer searches we track, and Industrial Athletic accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about sporting goods retailers, Stirling Sports appeared in three of the four answers and Industrial Athletic in none.

Among sporting goods retailers in New Zealand in September 2026

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Top sporting goods retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stirling Sports was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Industrial Athletic did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Rebel Sport	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Stirling Sports	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Hunting & Fishing	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
JD Sports	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Smith's Sports Shoes	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Elite Fitness	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Industrial Athletic	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Rebel Sport4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Stirling Sports3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Hunting & Fishing2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
JD Sports0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Smith's Sports Shoes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Elite Fitness0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Industrial Athletic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sporting goods retailers

4 answers

Asked ChatGPT
“Which sporting goods retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best sporting goods retailers in New Zealand?”
1. 1Rebel Sport
2. 2Hunting & Fishing
Asked ChatGPT
“What's the best sporting goods retailer in New Zealand for sports gear?”
1. 1Rebel Sport
2. 2Stirling Sports
Searched Google, AI Overview
“sports shop nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“sporting goods nz”
1. 1Rebel Sport
2. 2Stirling Sports

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Industrial Athletic or Stirling Sports more popular in search?

This chart shows how often people search Google for Industrial Athletic and Stirling Sports by name. Each line represents a brand's share of searches for all seven sporting goods retailers we track, month by month, from searches in New Zealand.

Industrial Athletic and Stirling Sports among sporting goods retailers in New Zealand, by month

Month	Rebel Sport	JD Sports	Hunting & Fishing	Stirling Sports	Smith's Sports Shoes	Elite Fitness	Industrial Athletic
Oct 2025	54.9%	20.2%	13.8%	9%	0.99%	0.98%	0.16%
Nov 2025	51.1%	22.9%	15.6%	8.4%	1.1%	0.75%	0.15%
Dec 2025	50.8%	18.6%	19%	10.2%	0.75%	0.5%	0.1%
Jan 2026	53%	15.9%	19.8%	8.7%	1.4%	0.95%	0.19%
Feb 2026	53%	19.5%	16.3%	8.7%	1.4%	0.95%	0.16%
Mar 2026	48.1%	21.6%	18%	9.7%	1.6%	0.86%	0.17%
Apr 2026	56.3%	16.9%	17.2%	7.6%	1%	0.82%	0.13%
May 2026	53.1%	19.5%	16.3%	8.7%	1.2%	0.95%	0.16%
Jun 2026	49.7%	22.4%	15.3%	10%	1.3%	1.1%	0.22%
Jul 2026	52.1%	19.2%	16%	10.5%	1.1%	0.93%	0.15%
Aug 2026	49.9%	22.5%	15.3%	10%	1.1%	1.1%	0.18%
Sep 2026	53.1%	19.6%	16.3%	8.7%	1.2%	0.95%	0.19%

How has the Industrial Athletic and Stirling Sports comparison changed over the last 12 months?

3 findings

Stirling Sports was ahead of Industrial Athletic in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Industrial Athletic’s share of searches among sporting goods retailers in New Zealand moved from 0.16% to 0.19%, and its estimated monthly branded searches held steady at 720.
Across the 12 months ending September 2026, Stirling Sports’ share of searches among sporting goods retailers in New Zealand moved from 9% to 8.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for New Zealand sporting goods retailers in September 2026?

1 change

In September 2026, Stirling Sports lost share of searches among sporting goods retailers in New Zealand, from 10% to 8.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Industrial Athletic’s and Stirling Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.