Brandwave

Industrial Athletic vs Smith's Sports Shoes:Which is more popular?

In September 2026, Smith's Sports Shoes had more branded searches than Industrial Athletic among sporting goods retailers in New Zealand. Smith's Sports Shoes had about 4,420 branded searches, while Industrial Athletic had 720. Smith's Sports Shoes made up 1.2% of all sporting goods retailer searches we track, and Industrial Athletic accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about sporting goods retailers, neither Industrial Athletic nor Smith's Sports Shoes appeared in any of the four answers.

Among sporting goods retailers in New Zealand in September 2026

Who do people search for more?

Smith's Sports Shoes, about 6 searches for every 1 for Industrial Athletic

Smith's Sports Shoes 4.4K searchesIndustrial Athletic 720 searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Industrial Athletic in 0 of 4Smith's Sports Shoes in 0 of 4

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Top sporting goods retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Industrial Athletic nor Smith's Sports Shoes showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rebel Sport1st
  2. Stirling Sports2nd
  3. Hunting & Fishing3rd
  4. JD Sports–
  5. Smith's Sports Shoes–
  6. Elite Fitness–
  7. Industrial Athletic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rebel Sport4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stirling Sports3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hunting & Fishing2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JD Sports0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smith's Sports Shoes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elite Fitness0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Industrial Athletic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sporting goods retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Industrial Athletic or Smith's Sports Shoes more popular in search?

This chart shows how often people search Google for Industrial Athletic and Smith's Sports Shoes by name. Each line represents a brand's share of searches for all seven sporting goods retailers we track, month by month, from searches in New Zealand.

Industrial Athletic and Smith's Sports Shoes among sporting goods retailers in New Zealand, by month

Share of searches by month for Smith's Sports Shoes, Industrial Athletic. The figures are in the table below the chart.

View monthly share of searches table
MonthRebel SportJD SportsHunting & FishingStirling SportsSmith's Sports ShoesElite FitnessIndustrial Athletic
Oct 202554.9%20.2%13.8%9%0.99%0.98%0.16%
Nov 202551.1%22.9%15.6%8.4%1.1%0.75%0.15%
Dec 202550.8%18.6%19%10.2%0.75%0.5%0.1%
Jan 202653%15.9%19.8%8.7%1.4%0.95%0.19%
Feb 202653%19.5%16.3%8.7%1.4%0.95%0.16%
Mar 202648.1%21.6%18%9.7%1.6%0.86%0.17%
Apr 202656.3%16.9%17.2%7.6%1%0.82%0.13%
May 202653.1%19.5%16.3%8.7%1.2%0.95%0.16%
Jun 202649.7%22.4%15.3%10%1.3%1.1%0.22%
Jul 202652.1%19.2%16%10.5%1.1%0.93%0.15%
Aug 202649.9%22.5%15.3%10%1.1%1.1%0.18%
Sep 202653.1%19.6%16.3%8.7%1.2%0.95%0.19%

How has the Industrial Athletic and Smith's Sports Shoes comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sporting goods retailers in September 2026?

0 changes

Neither Industrial Athletic nor Smith's Sports Shoes moved beyond provider rounding among sporting goods retailers in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Industrial Athletic’s and Smith's Sports Shoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Industrial Athletic

1 branded search term

  • industrial athletic

Smith's Sports Shoes

3 branded search terms

  • smiths sports shoes
  • smiths sports shoes sale
  • smithssportsshoes

How the Brand Demand Index is measured

Other head-to-heads among sporting goods retailers

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