HSM Group vs PERL Electrical:Which is more popular by branded search in New Zealand?
In August 2026, PERL Electrical had more branded searches than HSM Group among napier security system installers in New Zealand. PERL Electrical was estimated to have 330 branded searches compared to HSM Group’s 80, and held a 63.5% Share of Search versus HSM Group’s 15.4%.
Follow HSM Group vs PERL Electrical and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, HSM Group or PERL Electrical?
Compare Napier security system installers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PERL Electrical, HSM Group. The figures are in the table below the chart.
View monthly share of search table
| Month | PERL Electrical | HSM Group | Eastek Technologies | Advanced Security | Guardian Surveillance |
|---|---|---|---|---|---|
| Oct 2025 | 62.7% | 11.8% | 17.6% | 5.9% | 2% |
| Nov 2025 | 64.9% | 14% | 15.8% | 3.5% | 1.8% |
| Dec 2025 | 75.5% | 10.2% | 8.2% | 4.1% | 2% |
| Jan 2026 | 71.4% | 10.2% | 10.2% | 6.1% | 2% |
| Feb 2026 | 68.6% | 11.8% | 13.7% | 3.9% | 2% |
| Mar 2026 | 68.7% | 9% | 16.4% | 3% | 3% |
| Apr 2026 | 66% | 15.1% | 13.2% | 3.8% | 1.9% |
| May 2026 | 68.5% | 9.3% | 13% | 7.4% | 1.9% |
| Jun 2026 | 64.8% | 11.1% | 16.7% | 5.6% | 1.9% |
| Jul 2026 | 60.7% | 13.1% | 14.8% | 8.2% | 3.3% |
| Aug 2026 | 63.5% | 15.4% | 13.5% | 5.8% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the HSM Group and PERL Electrical comparison changed over the last 12 months?
3 findings
- PERL Electrical was ahead of HSM Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HSM Group’s estimated Share of Search among napier security system installers in New Zealand moved from 11.8% to 15.4%, and its estimated monthly branded searches moved from 60 to 80.
- Across the 11 months ending August 2026, PERL Electrical’s estimated Share of Search among napier security system installers in New Zealand moved from 62.7% to 63.5%, and its estimated monthly branded searches moved from 320 to 330.
How did search popularity change for New Zealand napier security system installers in August 2026?
2 changes
In August 2026, HSM Group overtook Eastek Technologies to rank 2nd among napier security system installers in New Zealand, at 15.4%.
In August 2026, PERL Electrical gained estimated Share of Search among napier security system installers in New Zealand, from 60.7% to 63.5%.
How each brand is measured
Brandwave collects information about searches that people make online using HSM Group’s and PERL Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HSM Group
3 branded search terms
- hsm group
- hsm group nz
- hsmgroup
PERL Electrical
2 branded search terms
- perl electrical
- perl electrical napier
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.