Home Trust Mortgages vs Vega:Which is more popular by branded search in New Zealand?
In August 2026, Vega had more branded searches than Home Trust Mortgages among whanganui mortgage advisers in New Zealand. Vega was estimated to have 740 branded searches compared to Home Trust Mortgages’ 30, and held a 9.5% Share of Search versus Home Trust Mortgages’ 0.39%.
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Which is more popular in search, Home Trust Mortgages or Vega?
Compare Whanganui mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vega, Home Trust Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Vega | Mortgage Link | Home Trust Mortgages | Hometown Mortgages |
|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 9.8% | 9.7% | 0.34% | 0.11% |
| Nov 2025 | 83.2% | 8.3% | 7.9% | 0.46% | 0.12% |
| Dec 2025 | 82.1% | 8.6% | 8.7% | 0.47% | 0.16% |
| Jan 2026 | 81.7% | 8.5% | 9.1% | 0.62% | 0.12% |
| Feb 2026 | 81.6% | 8.5% | 9.2% | 0.57% | 0.11% |
| Mar 2026 | 79.9% | 10% | 9.7% | 0.34% | 0.11% |
| Apr 2026 | 79% | 10.2% | 9.9% | 0.69% | 0.14% |
| May 2026 | 79.7% | 9.5% | 10.2% | 0.49% | 0.12% |
| Jun 2026 | 78% | 11.2% | 10.6% | 0.14% | 0.14% |
| Jul 2026 | 81.4% | 9.7% | 8.1% | 0.51% | 0.25% |
| Aug 2026 | 82.2% | 9.5% | 7.7% | 0.39% | 0.13% |
| Sep 2026 | — | — | — | — | — |
How has the Home Trust Mortgages and Vega comparison changed over the last 12 months?
3 findings
- Vega was ahead of Home Trust Mortgages in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Home Trust Mortgages’ estimated Share of Search among whanganui mortgage advisers in New Zealand moved from 0.34% to 0.39%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Vega’s estimated Share of Search among whanganui mortgage advisers in New Zealand moved from 9.8% to 9.5%, and its estimated monthly branded searches moved from 870 to 740.
How did search popularity change for New Zealand whanganui mortgage advisers in August 2026?
1 change
Estimated monthly branded searches for Vega in New Zealand fell 14.9% over 11 measured months, from 870 to 740 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Home Trust Mortgages’ and Vega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Home Trust Mortgages
1 branded search term
- home trust mortgages
Vega
6 branded search terms
- vega lend
- vega mortgage
- vega mortgages
- vega new zealand
- vega nz
- vegalend
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