Holiday Parks New Zealand vs Kiwi Holiday Parks:Which is more popular by branded search in New Zealand?

Name: Holiday Parks New Zealand vs Kiwi Holiday Parks: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Holiday Parks New Zealand had more branded searches than Kiwi Holiday Parks among holiday park chains in New Zealand. Holiday Parks New Zealand was estimated to have 820 branded searches compared to Kiwi Holiday Parks’ 90, and held a 2% Share of Search versus Kiwi Holiday Parks’ 0.22%.

Share of Search among holiday park chains in New Zealand in August 2026Which is more popular in search, Holiday Parks New Zealand or Kiwi Holiday Parks?

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Which is more popular in search, Holiday Parks New Zealand or Kiwi Holiday Parks?

Compare the holiday park and campground chains New Zealanders and visitors stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Holiday Parks New Zealand and Kiwi Holiday Parks among holiday park chains in New Zealand, by month

Month	TOP 10 Holiday Parks	NZMCA	Holiday Parks New Zealand	Kiwi Holiday Parks	Discovery Parks
Oct 2025	85.1%	12.8%	1.6%	0.37%	0.1%
Nov 2025	86.7%	11.5%	1.6%	0.22%	0.07%
Dec 2025	87.5%	10.6%	1.4%	0.34%	0.06%
Jan 2026	87.1%	11.1%	1.4%	0.27%	0.08%
Feb 2026	86.7%	12%	1.1%	0.19%	0.1%
Mar 2026	85.3%	13.2%	1.1%	0.31%	0.11%
Apr 2026	84.7%	14%	1%	0.18%	0.11%
May 2026	83.5%	14.7%	1.3%	0.26%	0.2%
Jun 2026	82%	15.9%	1.6%	0.26%	0.18%
Jul 2026	85.5%	12.3%	1.7%	0.28%	0.16%
Aug 2026	83.4%	14.2%	2%	0.22%	0.15%
Sep 2026	—	—	—	—	—

How has the Holiday Parks New Zealand and Kiwi Holiday Parks comparison changed over the last 12 months?

3 findings

Holiday Parks New Zealand was ahead of Kiwi Holiday Parks in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand moved from 1.6% to 2%, and its estimated monthly branded searches moved from 1.3K to 820.
Across the 11 months ending August 2026, Kiwi Holiday Parks’ estimated Share of Search among holiday park chains in New Zealand moved from 0.37% to 0.22%, and its estimated monthly branded searches moved from 280 to 90.

How did search popularity change for New Zealand holiday park chains in August 2026?

2 changes

Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.
Estimated monthly branded searches for Kiwi Holiday Parks in New Zealand fell 67.9% over 11 measured months, from 280 to 90 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Holiday Parks New Zealand’s and Kiwi Holiday Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.