Brandwave

Headquarters Hairdressing vs Pure Hairdressing:Which is more popular?

In September 2026, Headquarters Hairdressing had more branded searches than Pure Hairdressing among Dunedin hair salons in New Zealand. Headquarters Hairdressing had about 90 branded searches, while Pure Hairdressing had 70. Headquarters Hairdressing made up 4.9% of all Dunedin hair salon searches we track, and Pure Hairdressing accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about Dunedin hair salons, Pure Hairdressing appeared in two of the three answers and Headquarters Hairdressing in none.

Among Dunedin hair salons in New Zealand in September 2026

Who do people search for more?

Headquarters Hairdressing, about 29% more searches than Pure Hairdressing

Headquarters Hairdressing 90 searchesPure Hairdressing 70 searches

Who does AI mention more?

Pure Hairdressing, mentioned in 2 of 3 answers, Headquarters Hairdressing in 0

Pure Hairdressing in 2 of 3Headquarters Hairdressing in 0 of 3

Who does AI recommend more?

Pure Hairdressing, the only one of the two named

Pure Hairdressing first in 2Headquarters Hairdressing never named

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Top Dunedin hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pure Hairdressing was mentioned in two out of three: in two of the three ChatGPT answers. Headquarters Hairdressing did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loft Studio1st
  2. Aurum Hairstylists2nd
  3. The Curl Alchemist3rd
  4. Zen Hair4th
  5. Pure Hairdressing5th
  6. Zaibatsu Hair Art6th
  7. Bellissima Hair7th
  8. Klone Hair–
  9. HairVn Hairdressing–
  10. +1 more
  11. Headquarters Hairdressing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Headquarters Hairdressing or Pure Hairdressing more popular in search?

This chart shows how often people search Google for Headquarters Hairdressing and Pure Hairdressing by name. Each line represents a brand's share of searches for all 11 Dunedin hair salons we track, month by month, from searches in New Zealand.

Headquarters Hairdressing and Pure Hairdressing among Dunedin hair salons in New Zealand, by month

Share of searches by month for Headquarters Hairdressing, Pure Hairdressing. The figures are in the table below the chart.

View monthly share of searches table
MonthLoft StudioKlone HairThe Curl AlchemistZen HairHairVn HairdressingAurum HairstylistsVivo HairBellissima HairZaibatsu Hair ArtHeadquarters HairdressingPure Hairdressing
Oct 202514.7%14.7%8.3%3.2%6.9%10.1%6.9%4.6%21.1%5.5%4.1%
Nov 202519%15.6%8.8%3.4%8.3%9.3%10.2%3.9%12.7%5.4%3.4%
Dec 202524.1%16%8.6%3.1%6.8%11.7%9.3%4.9%8%4.3%3.1%
Jan 202621.7%14.4%10.6%5%7.2%10.6%8.3%5.6%7.2%5.6%3.9%
Feb 202627.4%14.9%8.6%4%8%9.7%6.9%5.7%5.1%5.7%4%
Mar 202628%15.2%10%3.3%9.5%5.7%9.5%5.7%4.3%4.7%4.3%
Apr 202627.4%14.9%13.1%2.9%9.1%7.4%8%5.7%3.4%5.7%2.3%
May 202624.2%13.1%12.1%3.5%8.1%8.6%9.1%6.1%5.6%6.1%3.5%
Jun 202621.7%17.8%14.4%3.9%8.3%9.4%7.8%6.7%2.2%5.6%2.2%
Jul 202621.5%17.7%12.7%3.9%9.9%8.3%7.7%5.5%3.9%7.2%1.7%
Aug 202619%15.6%10.2%5.4%8.8%8.3%7.3%7.3%8.8%5.9%3.4%
Sep 202621.2%14.1%10.3%9.2%8.7%8.2%7.1%6.5%6%4.9%3.8%

How has the Headquarters Hairdressing and Pure Hairdressing comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin hair salons in September 2026?

3 changes

  1. In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches.

  2. In September 2026, Headquarters Hairdressing lost share of searches among Dunedin hair salons in New Zealand, from 5.9% to 4.9%.

  3. Estimated monthly branded searches for Pure Hairdressing in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Headquarters Hairdressing’s and Pure Hairdressing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Headquarters Hairdressing

2 branded search terms

  • headquarters hair
  • headquarters hairdressing dunedin

Pure Hairdressing

1 branded search term

  • pure hairdressing dunedin

How the Brand Demand Index is measured

Other head-to-heads among Dunedin hair salons

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