Hatch vs InvestNow:Which is more popular by branded search in New Zealand?
In August 2026, Hatch had more branded searches than InvestNow among investment platforms in New Zealand. Hatch was estimated to have 25.4K branded searches compared to InvestNow’s 18.4K, and held a 16% Share of Search versus InvestNow’s 11.6%.
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Which is more popular in search, Hatch or InvestNow?
Retail investing platforms and brokers serving New Zealand investors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hatch, InvestNow. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharesies | Hatch | Craigs Investment Partners | InvestNow | Forsyth Barr | Jarden | Tiger Brokers | Snowball Effect | Stake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 21.3% | 9% | 8.6% | 6.3% | 0.93% | 1.5% | 0.23% | 0.5% |
| Nov 2025 | 48.8% | 19.8% | 10.9% | 9.9% | 7.4% | 1.1% | 1.4% | 0.39% | 0.34% |
| Dec 2025 | 45.5% | 22.3% | 10.2% | 11.1% | 8% | 0.91% | 1.3% | 0.3% | 0.36% |
| Jan 2026 | 51% | 20.3% | 9.3% | 10.2% | 6.2% | 0.78% | 1.6% | 0.27% | 0.31% |
| Feb 2026 | 50.3% | 17.2% | 11.3% | 10.1% | 7.5% | 1.3% | 1.4% | 0.6% | 0.31% |
| Mar 2026 | 49% | 18.2% | 11.1% | 9.8% | 8.6% | 1.3% | 1.3% | 0.48% | 0.29% |
| Apr 2026 | 48.2% | 19.3% | 10.8% | 11.8% | 6.9% | 0.93% | 1.3% | 0.39% | 0.3% |
| May 2026 | 48.5% | 20.1% | 10.3% | 11.9% | 5.9% | 1% | 1.6% | 0.39% | 0.31% |
| Jun 2026 | 48.4% | 20% | 9.9% | 11.9% | 6.9% | 0.76% | 1.6% | 0.32% | 0.27% |
| Jul 2026 | 44.6% | 18.5% | 11.7% | 13.4% | 8.1% | 1.8% | 1.4% | 0.36% | 0.26% |
| Aug 2026 | 47.3% | 16% | 11.8% | 11.6% | 8.3% | 3% | 1% | 0.46% | 0.34% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Hatch and InvestNow comparison changed over the last 12 months?
3 findings
- Hatch was ahead of InvestNow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hatch’s estimated Share of Search among investment platforms in New Zealand moved from 21.3% to 16%, and its estimated monthly branded searches moved from 46K to 25.4K.
- Across the 11 months ending August 2026, InvestNow’s estimated Share of Search among investment platforms in New Zealand moved from 8.6% to 11.6%, and its estimated monthly branded searches moved from 18.6K to 18.4K.
How did search popularity change for New Zealand investment platforms in August 2026?
2 changes
In August 2026, Hatch lost estimated Share of Search among investment platforms in New Zealand, from 18.5% to 16%.
In August 2026, InvestNow lost estimated Share of Search among investment platforms in New Zealand, from 13.4% to 11.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Hatch’s and InvestNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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