Brandwave

Ground Consulting vs Soil & Rock Consultants:Which is more popular?

In September 2026, Soil & Rock Consultants had more branded searches than Ground Consulting among geotechnical consultancies in New Zealand. Soil & Rock Consultants had about 140 branded searches, while Ground Consulting had 30. Soil & Rock Consultants made up 3% of all geotechnical consultancy searches we track, and Ground Consulting accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about geotechnical consultancies, Soil & Rock Consultants appeared in three of the five answers and Ground Consulting in one. Soil & Rock Consultants was mentioned before Ground Consulting in every answer.

Among geotechnical consultancies in New Zealand in September 2026

Who do people search for more?

Soil & Rock Consultants, about 5 searches for every 1 for Ground Consulting

Soil & Rock Consultants 140 searchesGround Consulting 30 searches

Who does AI mention more?

Soil & Rock Consultants, mentioned in 3 of 5 answers, Ground Consulting in 1

Soil & Rock Consultants in 3 of 5Ground Consulting in 1 of 5

Who does AI recommend more?

Soil & Rock Consultants, named ahead of Ground Consulting in every answer

Soil & Rock Consultants first in 2Ground Consulting never first

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Top geotechnical consultancies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Soil & Rock Consultants was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ground Consulting was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Soil & Rock Consultants was listed before Ground Consulting in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ENGEO1st
  2. Tonkin + Taylor2nd
  3. CMW Geosciences3rd
  4. Soil & Rock Consultants3rd
  5. Geologix–
  6. Ground Consulting–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ENGEO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soil & Rock Consultants3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tonkin + Taylor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CMW Geosciences1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ground Consulting1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Geologix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about geotechnical consultancies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ground Consulting or Soil & Rock Consultants more popular in search?

This chart shows how often people search Google for Ground Consulting and Soil & Rock Consultants by name. Each line represents a brand's share of searches for all six geotechnical consultancies we track, month by month, from searches in New Zealand.

Ground Consulting and Soil & Rock Consultants among geotechnical consultancies in New Zealand, by month

Share of searches by month for Soil & Rock Consultants, Ground Consulting. The figures are in the table below the chart.

View monthly share of searches table
MonthTonkin + TaylorENGEOCMW GeosciencesSoil & Rock ConsultantsGeologixGround Consulting
Oct 202579.7%10.8%5.7%1.1%1.8%0.88%
Nov 202580%10.9%4.7%2%1.8%0.67%
Dec 202580.6%9%5.7%1.7%2%1%
Jan 202677.6%10.7%5.6%2.9%2.4%0.8%
Feb 202680.8%9%4.8%2.6%2.2%0.73%
Mar 202680.1%8.9%5.8%2.5%2.2%0.54%
Apr 202678.8%10.7%5.7%2%2.3%0.53%
May 202673.7%12.2%7.9%2.9%2.4%0.81%
Jun 202680.3%8.7%5.8%2%2.2%0.91%
Jul 202682.2%9.1%3.9%2%2%0.74%
Aug 202686%6.2%4.1%1.4%1.7%0.48%
Sep 202678%10.6%5.6%3%2.2%0.65%

How has the Ground Consulting and Soil & Rock Consultants comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand geotechnical consultancies in September 2026?

2 changes

  1. In September 2026, Soil & Rock Consultants overtook Geologix to rank 4th among geotechnical consultancies in New Zealand, with 3% of the searches.

  2. Estimated monthly branded searches for Ground Consulting in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ground Consulting’s and Soil & Rock Consultants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ground Consulting

3 branded search terms

  • gcl engineering
  • gcltech
  • ground consulting

Soil & Rock Consultants

1 branded search term

  • soil and rock consultants

How the Brand Demand Index is measured

Other head-to-heads among geotechnical consultancies

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