Brandwave

Grey Street Dental Surgery vs Lumino The Dentists:Which is more popular?

In September 2026, Lumino The Dentists had more branded searches than Grey Street Dental Surgery among Palmerston North dental clinics in New Zealand. Lumino The Dentists had about 800 branded searches, while Grey Street Dental Surgery had 70. Lumino The Dentists made up 28% of all Palmerston North dental clinic searches we track, and Grey Street Dental Surgery accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about Palmerston North dental clinics, Grey Street Dental Surgery appeared in two of the five answers and Lumino The Dentists in none.

Among Palmerston North dental clinics in New Zealand in September 2026

Who do people search for more?

Lumino The Dentists, about 11 searches for every 1 for Grey Street Dental Surgery

Lumino The Dentists 800 searchesGrey Street Dental Surgery 70 searches

Who does AI mention more?

Grey Street Dental Surgery, mentioned in 2 of 5 answers, Lumino The Dentists in 0

Grey Street Dental Surgery in 2 of 5Lumino The Dentists in 0 of 5

Who does AI recommend more?

Grey Street Dental Surgery, the only one of the two named

Grey Street Dental Surgery first in 2Lumino The Dentists never named

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Top Palmerston North dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grey Street Dental Surgery was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lumino The Dentists did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Primecare Dental1st
  2. Rapid Response Dental2nd
  3. Smile Dental2nd
  4. Grey Street Dental Surgery4th
  5. Lumino Manawatū Dental5th
  6. Carpenters Dental6th
  7. Lumino The Dentists–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapid Response Dental4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Primecare Dental4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smile Dental4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lumino Manawatū Dental3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grey Street Dental Surgery2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carpenters Dental1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumino The Dentists0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Palmerston North dental clinics

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Grey Street Dental Surgery or Lumino The Dentists more popular in search?

This chart shows how often people search Google for Grey Street Dental Surgery and Lumino The Dentists by name. Each line represents a brand's share of searches for all seven Palmerston North dental clinics we track, month by month, from searches in New Zealand.

Grey Street Dental Surgery and Lumino The Dentists among Palmerston North dental clinics in New Zealand, by month

Share of searches by month for Lumino The Dentists, Grey Street Dental Surgery. The figures are in the table below the chart.

View monthly share of searches table
MonthLumino The DentistsCarpenters DentalRapid Response DentalPrimecare DentalSmile DentalGrey Street Dental SurgeryLumino Manawatū Dental
Oct 202524%25.4%25.1%15.1%8%2%0.29%
Nov 202524.9%27.1%21.9%15.2%7.9%2.7%0.3%
Dec 202519.5%23.3%28%16%10.9%1.9%0.39%
Jan 202622.9%22.3%26.8%15.2%10.4%2.1%0.3%
Feb 202624.4%23.7%28.6%13.3%6.2%3.6%0.32%
Mar 202624.1%24.9%24.6%14.8%8.1%3.1%0.28%
Apr 202619.3%27.6%27.3%15.5%7.1%2.8%0.31%
May 202623.8%24.8%24.8%14.1%9.3%2.4%0.69%
Jun 202622.6%26.1%25.8%13.5%9.7%2.1%0.29%
Jul 202625.5%29.1%23.5%11.4%7.5%2.3%0.65%
Aug 202627.4%24.1%23.8%15.2%5.9%3%0.66%
Sep 202628%25.5%20.6%16.1%6.6%2.4%0.7%

How has the Grey Street Dental Surgery and Lumino The Dentists comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Palmerston North dental clinics in September 2026?

2 changes

  1. In September 2026, Lumino The Dentists gained share of searches among Palmerston North dental clinics in New Zealand, from 27.4% to 28%.

  2. In September 2026, Grey Street Dental Surgery lost share of searches among Palmerston North dental clinics in New Zealand, from 3% to 2.4%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Grey Street Dental Surgery’s and Lumino The Dentists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grey Street Dental Surgery

1 branded search term

  • grey street dental surgery

Lumino The Dentists

16 branded search terms

  • lumino
  • lumino broadway
  • lumino chartwell
  • lumino chch
  • lumino dental
  • lumino dentist chch
  • lumino dentist everglade
  • lumino dentist palmerston north
  • lumino five cross roads
  • lumino garden place
  • lumino palmerston north
  • lumino pitt street
  • lumino symes de silva
  • lumino the terrace
  • lumino wanaka
  • lumino whangarei

How the Brand Demand Index is measured

Other head-to-heads among Palmerston North dental clinics

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