Google BigQuery vs Snowflake:Which is more popular by branded search in New Zealand?
In August 2026, Google BigQuery had more branded searches than Snowflake among data warehouse and lakehouse platforms in New Zealand. Google BigQuery was estimated to have 370 branded searches compared to Snowflake’s 280, and held an 11.1% Share of Search versus Snowflake’s 8.4%.
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Which is more popular in search, Google BigQuery or Snowflake?
Compare the cloud data warehouse and lakehouse platforms New Zealand data teams run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google BigQuery, Snowflake. The figures are in the table below the chart.
View monthly share of search table
| Month | Databricks | Amazon Redshift | Google BigQuery | Snowflake | ClickHouse |
|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 15.8% | 14% | 4.9% | 7.9% |
| Nov 2025 | 57% | 14.4% | 13.7% | 4.8% | 10% |
| Dec 2025 | 59.5% | 12.5% | 15% | 4.5% | 8.5% |
| Jan 2026 | 54.1% | 12.7% | 16.8% | 4.5% | 11.8% |
| Feb 2026 | 60.4% | 13.3% | 14.5% | 6.3% | 5.5% |
| Mar 2026 | 59% | 12.1% | 13% | 5.6% | 10.2% |
| Apr 2026 | 56.7% | 14.1% | 15.8% | 5.6% | 7.7% |
| May 2026 | 58.6% | 13.2% | 13.8% | 6.4% | 8% |
| Jun 2026 | 60.1% | 14.3% | 12.8% | 4.7% | 8.1% |
| Jul 2026 | 59.8% | 12.4% | 9.8% | 5.6% | 12.4% |
| Aug 2026 | 58.9% | 13.5% | 11.1% | 8.4% | 8.1% |
| Sep 2026 | — | — | — | — | — |
How has the Google BigQuery and Snowflake comparison changed over the last 12 months?
3 findings
- Google BigQuery was ahead of Snowflake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google BigQuery’s estimated Share of Search among data warehouse and lakehouse platforms in New Zealand moved from 14% to 11.1%, and its estimated monthly branded searches held steady at 370.
- Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data warehouse and lakehouse platforms in New Zealand moved from 4.9% to 8.4%, and its estimated monthly branded searches moved from 130 to 280.
How did search popularity change for New Zealand data warehouse and lakehouse platforms in August 2026?
2 changes
In August 2026, Google BigQuery overtook ClickHouse to rank 3rd among data warehouse and lakehouse platforms in New Zealand, at 11.1%.
In August 2026, Snowflake overtook ClickHouse to rank 4th among data warehouse and lakehouse platforms in New Zealand, at 8.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Google BigQuery’s and Snowflake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google BigQuery
5 branded search terms
- bigquery
- cloud google com
- google bigquery
- google bigquery data warehouse
- googlebigquery
Snowflake
4 branded search terms
- snowflake analytics database
- snowflake data
- snowflake data warehouse
- snowflake lakehouse
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.