How popular isSnowflake in search?
In August 2026, there were an estimated 280 branded searches for Snowflake in New Zealand which is up 115.4% over the last 11 months. Snowflake holds 8.4% estimated Share of Search among New Zealand data warehouse and lakehouse platforms and is ranked 4th of 5 competitors for search popularity.
Databricks58.9%
Amazon Redshift13.5%
Google BigQuery11.1%
Snowflake8.4%
ClickHouse8.1%
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Which data warehouse and lakehouse platforms compete with Snowflake?
Share of Search by month for Databricks, Amazon Redshift, Google BigQuery, Snowflake, ClickHouse. The figures are in the table below the chart.
View monthly share of search table
| Month | Databricks | Amazon Redshift | Google BigQuery | Snowflake | ClickHouse |
|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 15.8% | 14% | 4.9% | 7.9% |
| Nov 2025 | 57% | 14.4% | 13.7% | 4.8% | 10% |
| Dec 2025 | 59.5% | 12.5% | 15% | 4.5% | 8.5% |
| Jan 2026 | 54.1% | 12.7% | 16.8% | 4.5% | 11.8% |
| Feb 2026 | 60.4% | 13.3% | 14.5% | 6.3% | 5.5% |
| Mar 2026 | 59% | 12.1% | 13% | 5.6% | 10.2% |
| Apr 2026 | 56.7% | 14.1% | 15.8% | 5.6% | 7.7% |
| May 2026 | 58.6% | 13.2% | 13.8% | 6.4% | 8% |
| Jun 2026 | 60.1% | 14.3% | 12.8% | 4.7% | 8.1% |
| Jul 2026 | 59.8% | 12.4% | 9.8% | 5.6% | 12.4% |
| Aug 2026 | 58.9% | 13.5% | 11.1% | 8.4% | 8.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.9% | 2K | +23.3% | -0.9 points | |
| 2, held 2nd | 13.5% | 450 | +36.4% | +1.1 points | |
| 3, moved from 4th to 3rd | 11.1% | 370 | +42.3% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 8.4% | 280 | +86.7% | +2.8 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 8.1% | 270 | -18.2% | -4.3 pointsmoved from 3rd to 5th |
58.9%
held 1st · 2K estimated branded searches · +23.3% vs prior month · -0.9 points
13.5%
held 2nd · 450 estimated branded searches · +36.4% vs prior month · +1.1 points
11.1%
moved from 4th to 3rd · 370 estimated branded searches · +42.3% vs prior month · +1.3 points
8.4%
moved from 5th to 4th · 280 estimated branded searches · +86.7% vs prior month · +2.8 points
8.1%
moved from 3rd to 5th · 270 estimated branded searches · -18.2% vs prior month · -4.3 points
Compare search popularity between Snowflake and its closest rivals
How has branded search demand for Snowflake changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Snowflake in New Zealand rose from 130 to 280.
- Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data warehouse and lakehouse platforms in New Zealand increased from 4.9% to 8.4%.
- Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data warehouse and lakehouse platforms in New Zealand peaked at 8.4% in August 2026 and was lowest at 4.5% in December 2025.
- Across the 11 months ending August 2026, Snowflake rose from 5th to 4th among data warehouse and lakehouse platforms in New Zealand.
How did search popularity change for New Zealand data warehouse and lakehouse platforms in August 2026?
5 changes
In August 2026, Google BigQuery overtook ClickHouse to rank 3rd among data warehouse and lakehouse platforms in New Zealand, at 11.1%.
In August 2026, Snowflake overtook ClickHouse to rank 4th among data warehouse and lakehouse platforms in New Zealand, at 8.4%.
In August 2026, Amazon Redshift gained estimated Share of Search among data warehouse and lakehouse platforms in New Zealand, from 12.4% to 13.5%.
In August 2026, ClickHouse lost estimated Share of Search among data warehouse and lakehouse platforms in New Zealand, from 12.4% to 8.1%.
In August 2026, Databricks lost estimated Share of Search among data warehouse and lakehouse platforms in New Zealand, from 59.8% to 58.9%.
How is Snowflake measured?
Brandwave collects information about searches that people make online using Snowflake’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- snowflake analytics database
- snowflake data
- snowflake data warehouse
- snowflake lakehouse
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Is Snowflake your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.