Go Media vs Jolly Billboards:Which is more popular in New Zealand?
In September 2026, Go Media had more branded searches than Jolly Billboards among Out-of-Home advertising in New Zealand. Go Media had about 1,630 branded searches, while Jolly Billboards had 170. Go Media made up 37.2% of all Out-of-Home advertising searches we track, and Jolly Billboards accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about Out-of-Home advertising, Go Media appeared in three of the five answers and Jolly Billboards in one. Go Media was mentioned before Jolly Billboards in every answer that named either.
Who do people search for more?
Go Media, about 10 searches for every 1 for Jolly Billboards
Who does AI mention more?
Go Media, mentioned in 3 of 5 answers, Jolly Billboards in 1
Who does AI recommend more?
Go Media, named ahead of Jolly Billboards in 3 of 3 answers
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Top Out-of-Home advertising in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Go Media was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jolly Billboards was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Go Media was listed before Jolly Billboards in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Go Media1st
Jolly Billboards2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Go Media3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jolly Billboards1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Out-of-Home advertising
5 answers
Asked ChatGPT
“Which outdoor advertising company should I hire in New Zealand?”
Asked ChatGPT
“What are the best outdoor advertising companies in New Zealand?”
Asked ChatGPT
“What's the best outdoor advertising company in New Zealand for local brand visibility?”
Searched Google, AI Overview
“outdoor advertising companies”
Searched Google, AI Overview
“best outdoor advertising”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Go Media or Jolly Billboards more popular in search?
This chart shows how often people search Google for Go Media and Jolly Billboards by name. Each line represents a brand's share of searches for all nine Out-of-Home advertising we track, month by month, from searches in New Zealand.
Share of searches by month for Go Media, Jolly Billboards. The figures are in the table below the chart.
View monthly share of searches table
| Month | Go Media | Jolly Billboards |
|---|---|---|
| Nov 2025 | 28.3% | 3.8% |
| Dec 2025 | 33.2% | 3.3% |
| Jan 2026 | 44.6% | 2.5% |
| Feb 2026 | 26.6% | 4% |
| Mar 2026 | 30.5% | 3.9% |
| Apr 2026 | 29.4% | 4% |
| May 2026 | 41.8% | 3.6% |
| Jun 2026 | 28.5% | 4.7% |
| Jul 2026 | 24.8% | 4.6% |
| Aug 2026 | 29.3% | 3.7% |
| Sep 2026 | 37.2% | 3.9% |
| Oct 2026 | — | — |
How has branded search for Go Media and Jolly Billboards changed in New Zealand over the last 12 months?
3 findings
- Go Media was ahead of Jolly Billboards in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Go Media’s share of searches among Out-of-Home advertising in New Zealand moved from 28.3% to 37.2%, and its estimated monthly branded searches moved from 1.1K to 1.6K.
- Across the 11 months ending September 2026, Jolly Billboards’ share of searches among Out-of-Home advertising in New Zealand moved from 3.8% to 3.9%, and its estimated monthly branded searches moved from 140 to 170.
How did search popularity change for New Zealand Out-of-Home advertising in September 2026?
2 changes
In September 2026, Go Media gained share of searches among Out-of-Home advertising in New Zealand, from 29.3% to 37.2%.
Estimated monthly branded searches for Jolly Billboards in New Zealand rose 21.4% over 11 measured months, from 140 to 170 in September 2026.
How are Go Media’s and Jolly Billboards’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Go Media’s and Jolly Billboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Go Media
2 branded search terms
- Go Media
- go media billboards
Jolly Billboards
1 branded search term
- jolly billboards
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