Giltrap Group vs Winger Motors:Which is more popular by branded search in New Zealand?
In August 2026, Giltrap Group had more branded searches than Winger Motors among new car dealer groups in New Zealand. Giltrap Group was estimated to have 4K branded searches compared to Winger Motors’ 2.9K, and held a 15.2% Share of Search versus Winger Motors’ 11.1%.
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Which is more popular in search, Giltrap Group or Winger Motors?
Compare the franchised new car dealer groups New Zealand drivers buy and service with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Giltrap Group, Winger Motors. The figures are in the table below the chart.
View monthly share of search table
| Month | Armstrong Motor Group | Team Hutchinson Ford | Andrew Simms | Giltrap Group | Ebbett | Winger Motors | Archibalds |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.9% | 18% | 18.3% | 16.1% | 11% | 10.4% | 10.2% |
| Nov 2025 | 18.8% | 17.3% | 18.6% | 13.7% | 10.8% | 10.8% | 9.8% |
| Dec 2025 | 17.3% | 19.5% | 16.8% | 13.9% | 11.4% | 11.3% | 9.8% |
| Jan 2026 | 18.7% | 21.2% | 17.9% | 11.2% | 10.7% | 10.6% | 9.7% |
| Feb 2026 | 17.3% | 18.8% | 16.6% | 13.6% | 11.3% | 11.7% | 10.7% |
| Mar 2026 | 18.1% | 15.7% | 17.4% | 13.5% | 12.8% | 11.5% | 11% |
| Apr 2026 | 20.1% | 15.1% | 19.4% | 13.1% | 11.6% | 10.5% | 10.2% |
| May 2026 | 18.8% | 16.7% | 17.7% | 13.2% | 10.6% | 12.2% | 10.7% |
| Jun 2026 | 19.3% | 17.7% | 18.6% | 12.7% | 11.2% | 10.3% | 10.1% |
| Jul 2026 | 20.5% | 15.3% | 16.7% | 13.6% | 12% | 11.1% | 10.8% |
| Aug 2026 | 19.9% | 17.8% | 15.6% | 15.2% | 11.3% | 11.1% | 9.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Giltrap Group and Winger Motors comparison changed over the last 12 months?
3 findings
- Giltrap Group was ahead of Winger Motors in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Giltrap Group’s estimated Share of Search among new car dealer groups in New Zealand moved from 16.1% to 15.2%, and its estimated monthly branded searches moved from 4.2K to 4K.
- Across the 11 months ending August 2026, Winger Motors’ estimated Share of Search among new car dealer groups in New Zealand moved from 10.4% to 11.1%, and its estimated monthly branded searches moved from 2.7K to 2.9K.
How did search popularity change for New Zealand new car dealer groups in August 2026?
1 change
In August 2026, Giltrap Group gained estimated Share of Search among new car dealer groups in New Zealand, from 13.6% to 15.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Giltrap Group’s and Winger Motors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Giltrap Group
9 branded search terms
- giltrap
- giltrap cars
- giltrap com
- giltrap great north road
- giltrap group
- giltrap group nz
- giltrap group service
- giltrap motor group
- giltrapgroup
Winger Motors
5 branded search terms
- winger
- winger co nz
- winger motors
- winger motors near me
- winger motors nz
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