Giesen vs Yealands:Which is more popular by branded search in New Zealand?
In August 2026, Yealands had more branded searches than Giesen among wine brands in New Zealand. Yealands was estimated to have 970 branded searches compared to Giesen’s 640, and held a 3.2% Share of Search versus Giesen’s 2.1%.
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Which is more popular in search, Giesen or Yealands?
Compare the New Zealand wine brands people search for most. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yealands, Giesen. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudy Bay | Church Road | Matua | Saint Clair | Villa Maria | Stoneleigh | Oyster Bay | Yealands | Kim Crawford | Mud House | Giesen | Brancott Estate |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 27.6% | 9.4% | 7.9% | 7.5% | 2.4% | 3.4% | 2.8% | 2.8% | 2.3% | 1.5% | 1.6% |
| Nov 2025 | 41.6% | 20.3% | 8.2% | 7.4% | 6.9% | 2.3% | 3.2% | 3.1% | 2.2% | 2.3% | 1.4% | 1.2% |
| Dec 2025 | 41.7% | 23.4% | 6.5% | 5.9% | 5.8% | 2.5% | 4.1% | 2% | 1.9% | 3.5% | 1.4% | 1.3% |
| Jan 2026 | 40.7% | 24.9% | 7.2% | 6.4% | 6.1% | 2.7% | 2.8% | 2.2% | 1.9% | 2.3% | 1.3% | 1.3% |
| Feb 2026 | 41.5% | 22.3% | 8% | 7.5% | 5.8% | 2.3% | 3% | 2.4% | 2.5% | 2.2% | 1.3% | 1.2% |
| Mar 2026 | 35.6% | 21.1% | 11.9% | 8.2% | 6.9% | 3% | 3% | 2.7% | 2.4% | 2.4% | 1.4% | 1.4% |
| Apr 2026 | 33.2% | 24.1% | 12% | 7.9% | 5.6% | 3.3% | 3.6% | 2.5% | 2.7% | 2.5% | 1.6% | 1.1% |
| May 2026 | 27.9% | 24.7% | 12% | 8.7% | 8.8% | 2.8% | 4% | 2.5% | 3.2% | 2.7% | 1.7% | 1.1% |
| Jun 2026 | 24.9% | 22% | 19.8% | 6.8% | 8.2% | 3.3% | 3.8% | 2.8% | 2.3% | 2.7% | 2.1% | 1.2% |
| Jul 2026 | 27.1% | 27.3% | 12.1% | 7.5% | 6.7% | 3.8% | 4.4% | 2.3% | 2.8% | 2.7% | 1.9% | 1.4% |
| Aug 2026 | 27.4% | 23.8% | 13.5% | 7.5% | 7.3% | 4.2% | 4% | 3.2% | 2.8% | 2.8% | 2.1% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Giesen and Yealands comparison changed over the last 12 months?
3 findings
- Yealands was ahead of Giesen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Giesen’s estimated Share of Search among wine brands in New Zealand moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 570 to 640.
- Across the 11 months ending August 2026, Yealands’ estimated Share of Search among wine brands in New Zealand moved from 2.8% to 3.2%, and its estimated monthly branded searches moved from 1.1K to 970.
How did search popularity change for New Zealand wine brands in August 2026?
2 changes
In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%.
Estimated monthly branded searches for Giesen in New Zealand rose 12.3% over 11 measured months, from 570 to 640 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Giesen’s and Yealands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Giesen
8 branded search terms
- giesen
- giesen co nz
- giesen near me
- giesen new zealand
- giesen nz
- giesen pinot noir
- giesen sauvignon blanc
- giesen wine
Yealands
10 branded search terms
- peter yealands
- yealands
- yealands co nz
- yealands near me
- yealands new zealand
- yealands nz
- yealands pinot noir
- yealands rose
- yealands sauvignon
- yealands wine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.