Brandwave

Giapo vs Zelati Dessert Café:Which is more popular?

In September 2026, Giapo had more branded searches than Zelati Dessert Café among gelato and ice cream shops in New Zealand. Giapo had about 19,000 branded searches, while Zelati Dessert Café had 480. Giapo made up 50.3% of all gelato and ice cream shop searches we track, and Zelati Dessert Café accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about gelato and ice cream shops, Giapo appeared in three of the four answers and Zelati Dessert Café in two. Giapo was mentioned before Zelati Dessert Café in every answer.

Among gelato and ice cream shops in New Zealand in September 2026

Who do people search for more?

Giapo, about 40 searches for every 1 for Zelati Dessert Café

Giapo 19K searchesZelati Dessert Café 480 searches

Who does AI mention more?

Giapo, mentioned in 3 of 4 answers, Zelati Dessert Café in 2

Giapo in 3 of 4Zelati Dessert Café in 2 of 4

Who does AI recommend more?

Giapo, named ahead of Zelati Dessert Café in every answer

Giapo first in 3Zelati Dessert Café never first

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Top gelato and ice cream shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Giapo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Zelati Dessert Café was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Giapo was listed before Zelati Dessert Café in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giapo1st
  2. Duck Island Ice Cream2nd
  3. Zelati Dessert Café3rd
  4. Island Gelato4th
  5. Rollickin' Gelato5th
  6. Kaffee Eis6th
  7. Patagonia Chocolates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giapo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Duck Island Ice Cream3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rollickin' Gelato2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zelati Dessert Café2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Island Gelato1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kaffee Eis1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Patagonia Chocolates0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gelato and ice cream shops

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Giapo or Zelati Dessert Café more popular in search?

This chart shows how often people search Google for Giapo and Zelati Dessert Café by name. Each line represents a brand's share of searches for all seven gelato and ice cream shops we track, month by month, from searches in New Zealand.

Giapo and Zelati Dessert Café among gelato and ice cream shops in New Zealand, by month

Share of searches by month for Giapo, Zelati Dessert Café. The figures are in the table below the chart.

View monthly share of searches table
MonthGiapoPatagonia ChocolatesRollickin' GelatoIsland GelatoKaffee EisDuck Island Ice CreamZelati Dessert Café
Oct 202534.4%32.2%22.4%4.3%2.8%2%1.9%
Nov 202541.1%29.8%20.7%4.1%1.7%1.4%1.2%
Dec 202545.2%34.4%11.1%4.7%2%1.3%1.4%
Jan 202647.5%34.2%6.8%5.7%2.5%1.4%1.9%
Feb 202643.7%40.8%6%4.6%2.4%1.2%1.3%
Mar 202647.8%36.7%6.6%4.1%2%1.3%1.5%
Apr 202643.1%40.5%7.4%3.7%2.3%1.5%1.6%
May 202650.9%31%8.2%4.3%2.3%1.8%1.5%
Jun 202654%27%8.9%3.6%3%1.7%2%
Jul 202648.6%29.8%9.7%5.1%2.7%2.3%1.8%
Aug 202650%31.5%8.6%3.7%1.9%2%2.3%
Sep 202650.3%32.1%8.5%3.7%2.4%1.8%1.3%

How has the Giapo and Zelati Dessert Café comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand gelato and ice cream shops in September 2026?

2 changes
  1. In September 2026, Zelati Dessert Café lost share of searches among gelato and ice cream shops in New Zealand, from 2.3% to 1.3%.

  2. Estimated monthly branded searches for Giapo in New Zealand rose 20.1% over 12 measured months, from 15.8K to 19K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Giapo’s and Zelati Dessert Café’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giapo

4 branded search terms

  • giapo
  • giapo gelato
  • giapo ice cream
  • giapo menu

Zelati Dessert Café

1 branded search term

  • zelati

How the Brand Demand Index is measured

Other head-to-heads among gelato and ice cream shops

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