Generator vs Spaces:Which is more popular by branded search in New Zealand?
In August 2026, Generator had more branded searches than Spaces among coworking spaces in New Zealand. Generator was estimated to have 1.3K branded searches compared to Spaces’ 20, and held a 47% Share of Search versus Spaces’ 0.72%.
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Which is more popular in search, Generator or Spaces?
Compare the coworking and flexible office brands New Zealand businesses work from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Generator, Spaces. The figures are in the table below the chart.
View monthly share of search table
| Month | Generator | Regus | GridAKL | BizDojo | Spaces |
|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 20.9% | 7.3% | 3.4% | 0.56% |
| Nov 2025 | 51.6% | 36.2% | 6.7% | 4.8% | 0.64% |
| Dec 2025 | 57% | 32.6% | 3.9% | 5.7% | 0.87% |
| Jan 2026 | 55.5% | 31.4% | 7.2% | 5.2% | 0.69% |
| Feb 2026 | 55% | 32.6% | 7.5% | 4.3% | 0.58% |
| Mar 2026 | 52% | 30.8% | 10.6% | 6% | 0.54% |
| Apr 2026 | 71.3% | 18.4% | 6.3% | 3.6% | 0.4% |
| May 2026 | 41.2% | 38.8% | 13.1% | 6.1% | 0.82% |
| Jun 2026 | 41.7% | 38% | 13.2% | 6.2% | 0.83% |
| Jul 2026 | 41.2% | 38.4% | 13.1% | 6.5% | 0.82% |
| Aug 2026 | 47% | 34.1% | 14% | 4.3% | 0.72% |
| Sep 2026 | — | — | — | — | — |
How has the Generator and Spaces comparison changed over the last 12 months?
3 findings
- Generator was ahead of Spaces in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Generator’s estimated Share of Search among coworking spaces in New Zealand moved from 67.9% to 47%, and its estimated monthly branded searches moved from 3.6K to 1.3K.
- Across the 11 months ending August 2026, Spaces’ estimated Share of Search among coworking spaces in New Zealand moved from 0.56% to 0.72%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand coworking spaces in August 2026?
2 changes
In August 2026, Generator gained estimated Share of Search among coworking spaces in New Zealand, from 41.2% to 47%.
Estimated monthly branded searches for Spaces in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Generator’s and Spaces’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.