Brandwave

FXD vs Syzmik:Which is more popular?

In September 2026, FXD had more branded searches than Syzmik among workwear brands in New Zealand. FXD had about 1,380 branded searches, while Syzmik had 710. FXD made up 2.8% of all workwear brand searches we track, and Syzmik accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about workwear brands, FXD appeared in all five answers and Syzmik in three. FXD was mentioned before Syzmik in every answer.

Among workwear brands in New Zealand in September 2026

Who do people search for more?

FXD, about 94% more searches than Syzmik

FXD 1.4K searchesSyzmik 710 searches

Who does AI mention more?

FXD, mentioned in every answer we collected

FXD in 5 of 5Syzmik in 3 of 5

Who does AI recommend more?

FXD, named ahead of Syzmik in every answer

FXD first in 5Syzmik never first

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Top workwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FXD appeared in all five answers. Syzmik was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. FXD was listed before Syzmik in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FXD1st
  2. Hard Yakka2nd
  3. Bisley3rd
  4. Syzmik4th
  5. Kaiwaka5th
  6. Swanndri6th
  7. Bison6th
  8. King Gee8th
  9. Cactus Outdoor9th
  10. Carhartt WIP–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hard Yakka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FXD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bisley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaiwaka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Syzmik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swanndri2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cactus Outdoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bison2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King Gee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carhartt WIP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about workwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is FXD or Syzmik more popular in search?

This chart shows how often people search Google for FXD and Syzmik by name. Each line represents a brand's share of searches for all 14 workwear brands we track, month by month, from searches in New Zealand.

FXD and Syzmik among workwear brands in New Zealand, by month

Share of searches by month for FXD, Syzmik. The figures are in the table below the chart.

View monthly share of searches table
MonthSwanndriKaiwakaCarhartt WIPCactus OutdoorBisonHard YakkaFXDBisleySyzmikDickiesKing GeePortwestCaterpillarMongrel
Oct 202530.9%19.1%19.5%11%5.9%4.1%2.5%2.4%1.3%1.8%0.89%0.59%0.14%0.06%
Nov 202538.6%20%17.4%7.9%4.3%3.7%2%2.1%1.1%1.2%0.84%0.5%0.16%0.05%
Dec 202533.1%28.7%18.3%8%3.4%2.8%1.3%1.5%0.74%1%0.64%0.29%0.09%0.04%
Jan 202625.6%27.1%20.2%10.9%3.8%4.1%2.2%2.2%1.2%1.3%0.69%0.4%0.1%0.08%
Feb 202628.9%24.2%19.6%9.8%4.2%4.6%2.1%2.3%1.1%1.4%0.98%0.51%0.11%0.09%
Mar 202633.5%19.5%19.2%11.5%3.3%3.6%2.3%2.1%1.3%1.8%0.99%0.61%0.09%0.05%
Apr 202641.3%17.6%18.1%9.5%2.7%2.8%1.8%1.6%0.87%2.2%0.72%0.59%0.1%0.06%
May 202642.1%17%16.5%9.5%3.5%2.9%2%1.9%1.1%2.3%0.63%0.62%0.1%0.04%
Jun 202647.3%14.1%15.5%8.8%3.2%3.1%2%1.7%1.1%2.1%0.5%0.56%0.07%0.05%
Jul 202642.6%14.4%16.5%9.5%6.3%2.9%2%2%1.3%1.4%0.55%0.52%0.1%0.04%
Aug 202640.8%16.3%18.2%8.8%3.9%2.8%2.4%2.1%1.5%1.4%0.94%0.72%0.11%0.03%
Sep 202634%19.4%19.2%9.1%5%3.6%2.8%2.3%1.5%1.4%0.97%0.66%0.1%0.06%

How has the FXD and Syzmik comparison changed over the last 12 months?

3 findings
  • FXD was ahead of Syzmik in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FXD’s share of searches among workwear brands in New Zealand moved from 2.5% to 2.8%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
  • Across the 12 months ending September 2026, Syzmik’s share of searches among workwear brands in New Zealand moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 630 to 710.

How did search popularity change for New Zealand workwear brands in September 2026?

2 changes

  1. FXD’s share of searches among workwear brands in New Zealand has gained ground for 3 months in a row, from 2% to 2.8% in September 2026.

  2. Estimated monthly branded searches for Syzmik in New Zealand rose 12.7% over 12 measured months, from 630 to 710 in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using FXD’s and Syzmik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FXD

8 branded search terms

  • fxd
  • fxd hoodie
  • fxd pants
  • fxd shorts
  • fxd work boots
  • fxd work pants
  • fxd work shorts
  • fxd workwear

Syzmik

6 branded search terms

  • syzmik pants
  • syzmik shirts
  • syzmik shorts
  • syzmik streetworx
  • syzmik work pants
  • syzmik workwear

How the Brand Demand Index is measured

Other head-to-heads among workwear brands

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