Fuso vs UD Trucks:Which is more popular by branded search in New Zealand?
In August 2026, Fuso had more branded searches than UD Trucks among truck brands in New Zealand. Fuso was estimated to have 1.3K branded searches compared to UD Trucks’ 620, and held an 11.8% Share of Search versus UD Trucks’ 5.9%.
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Which is more popular in search, Fuso or UD Trucks?
Compare the truck brands New Zealand transport and trade businesses buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fuso, UD Trucks. The figures are in the table below the chart.
View monthly share of search table
| Month | Kenworth | Scania | Hino | Fuso | Isuzu Trucks | UD Trucks | DAF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 28.9% | 15.4% | 12.2% | 5.4% | 5.7% | 2.3% |
| Nov 2025 | 29.5% | 26.9% | 12.9% | 18.2% | 5.3% | 5.1% | 2.3% |
| Dec 2025 | 31.6% | 26.2% | 13.7% | 14.3% | 5.4% | 5.9% | 2.9% |
| Jan 2026 | 32.3% | 25.9% | 13.7% | 13.7% | 6.3% | 5.3% | 2.7% |
| Feb 2026 | 30.9% | 24.9% | 14.3% | 14.8% | 6.2% | 6.7% | 2.3% |
| Mar 2026 | 31.2% | 25.3% | 13.5% | 14.8% | 6.5% | 6.6% | 2.2% |
| Apr 2026 | 31.5% | 24.6% | 17.1% | 12.4% | 5.5% | 6.2% | 2.8% |
| May 2026 | 31.7% | 25.4% | 16.6% | 11.9% | 6.3% | 5.6% | 2.6% |
| Jun 2026 | 32.4% | 25.8% | 15.8% | 11.9% | 5.9% | 5.3% | 2.8% |
| Jul 2026 | 34.5% | 23.7% | 15.3% | 12.3% | 6.2% | 5.6% | 2.4% |
| Aug 2026 | 36% | 23.3% | 14.5% | 11.8% | 5.9% | 5.9% | 2.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Fuso and UD Trucks comparison changed over the last 12 months?
3 findings
- Fuso was ahead of UD Trucks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fuso’s estimated Share of Search among truck brands in New Zealand moved from 12.2% to 11.8%, and its estimated monthly branded searches moved from 1.4K to 1.3K.
- Across the 11 months ending August 2026, UD Trucks’ estimated Share of Search among truck brands in New Zealand moved from 5.7% to 5.9%, and its estimated monthly branded searches moved from 670 to 620.
How did search popularity change for New Zealand truck brands in August 2026?
1 change
In August 2026, Fuso lost estimated Share of Search among truck brands in New Zealand, from 12.3% to 11.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Fuso’s and UD Trucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fuso
14 branded search terms
- fuso
- fuso 4x4 canter
- fuso buses
- fuso canter
- fuso canter 616
- fuso co nz
- fuso fighter
- fuso near me
- fuso new zealand
- fuso nz
- fuso truck
- fuso trucks for sale
- mitsu fuso
- mitsu fuso canter
UD Trucks
6 branded search terms
- ud trucks
- ud trucks near me
- ud trucks nz
- ud trucks trucks for sale
- udtrucks
- udtrucks com
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