Friendly Manager vs GameDay:Which is more popular by branded search in New Zealand?
In August 2026, Friendly Manager had more branded searches than GameDay among sports club management software in New Zealand. Friendly Manager was estimated to have 630 branded searches compared to GameDay’s 60, and held a 13.2% Share of Search versus GameDay’s 1.3%.
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Which is more popular in search, Friendly Manager or GameDay?
Compare administration and membership tools New Zealand sports clubs can use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Friendly Manager, GameDay. The figures are in the table below the chart.
View monthly share of search table
| Month | Sporty | Friendly Manager | ClubSpark | GameDay |
|---|---|---|---|---|
| Oct 2025 | 75.9% | 12.7% | 10.5% | 1% |
| Nov 2025 | 77.2% | 13.1% | 9% | 0.77% |
| Dec 2025 | 76.1% | 13.3% | 9.3% | 1.3% |
| Jan 2026 | 74% | 15.5% | 9.9% | 0.58% |
| Feb 2026 | 74.9% | 15.2% | 8.9% | 0.96% |
| Mar 2026 | 80.7% | 13% | 5.5% | 0.86% |
| Apr 2026 | 80.6% | 13% | 4.9% | 1.6% |
| May 2026 | 82.9% | 11.2% | 4.5% | 1.4% |
| Jun 2026 | 80.6% | 13.5% | 4.9% | 0.86% |
| Jul 2026 | 83.2% | 9.3% | 6.4% | 1.1% |
| Aug 2026 | 78.3% | 13.2% | 7.3% | 1.3% |
| Sep 2026 | — | — | — | — |
How has the Friendly Manager and GameDay comparison changed over the last 12 months?
3 findings
- Friendly Manager was ahead of GameDay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Friendly Manager’s estimated Share of Search among sports club management software in New Zealand moved from 12.7% to 13.2%, and its estimated monthly branded searches held steady at 630.
- Across the 11 months ending August 2026, GameDay’s estimated Share of Search among sports club management software in New Zealand moved from 1% to 1.3%, and its estimated monthly branded searches moved from 50 to 60.
How did search popularity change for New Zealand sports club management software in August 2026?
2 changes
In August 2026, Friendly Manager gained estimated Share of Search among sports club management software in New Zealand, from 9.3% to 13.2%.
Estimated monthly branded searches for GameDay in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Friendly Manager’s and GameDay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Friendly Manager
4 branded search terms
- friendly manager
- friendly manager nz
- friendly manager website
- friendlymanager
GameDay
2 branded search terms
- gameday registration
- mygameday app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.