FreshChoice vs SuperValue:Which is more popular by branded search in New Zealand?
In August 2026, FreshChoice had more branded searches than SuperValue among supermarkets in New Zealand. FreshChoice was estimated to have 60.9K branded searches compared to SuperValue’s 1.4K, and held a 3.3% Share of Search versus SuperValue’s 0.07%.
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Which is more popular in search, FreshChoice or SuperValue?
National grocery retail brands: the two supermarket groups plus the Woolworths-owned FreshChoice and SuperValue banners, Costco's warehouse club and the Night 'n Day convenience chain. Woolworths includes searches for Countdown before the rebrand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FreshChoice, SuperValue. The figures are in the table below the chart.
View monthly share of search table
| Month | Woolworths | PAK’nSAVE | New World | Costco | FreshChoice | Four Square | Night 'n Day | SuperValue |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 34.7% | 19.5% | 5.8% | 3.2% | 2.6% | 1.4% | 0.1% |
| Nov 2025 | 34.7% | 32.7% | 18.4% | 6.5% | 3% | 3.1% | 1.6% | 0.08% |
| Dec 2025 | 33.5% | 31.6% | 21.7% | 5.4% | 2.9% | 3.4% | 1.5% | 0.1% |
| Jan 2026 | 34.5% | 32.5% | 18.3% | 5.6% | 3.7% | 3.5% | 1.9% | 0.1% |
| Feb 2026 | 35.8% | 29.7% | 20.4% | 5% | 3.3% | 3.8% | 2% | 0.07% |
| Mar 2026 | 33.3% | 31.5% | 21.6% | 5.7% | 2.9% | 3.2% | 1.7% | 0.08% |
| Apr 2026 | 33.8% | 31.9% | 18% | 7% | 3.6% | 4% | 1.7% | 0.1% |
| May 2026 | 34.1% | 31% | 20.5% | 6.8% | 3.4% | 2.6% | 1.6% | 0.09% |
| Jun 2026 | 34.1% | 33.5% | 18.1% | 6.5% | 3.6% | 2.6% | 1.6% | 0.08% |
| Jul 2026 | 32.4% | 31.8% | 21% | 7.1% | 3.4% | 2.7% | 1.5% | 0.06% |
| Aug 2026 | 35.7% | 30.6% | 20.2% | 6.5% | 3.3% | 2.3% | 1.3% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the FreshChoice and SuperValue comparison changed over the last 12 months?
3 findings
- FreshChoice was ahead of SuperValue in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FreshChoice’s estimated Share of Search among supermarkets in New Zealand moved from 3.2% to 3.3%, and its estimated monthly branded searches moved from 60.8K to 60.9K.
- Across the 11 months ending August 2026, SuperValue’s estimated Share of Search among supermarkets in New Zealand moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 1.9K to 1.4K.
How did search popularity change for New Zealand supermarkets in August 2026?
1 change
Estimated monthly branded searches for SuperValue in New Zealand fell 30.3% over 11 measured months, from 1.9K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FreshChoice’s and SuperValue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FreshChoice
2 branded search terms
- freshchoice
- freshchoice supermarket
SuperValue
3 branded search terms
- supervalue
- supervalue groceries
- supervalue supermarket
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