Brandwave

Fresh Dental vs Lumino The Dentists:Which is more popular?

In September 2026, Fresh Dental had more branded searches than Lumino The Dentists among Nelson dental clinics in New Zealand. Fresh Dental had about 210 branded searches, while Lumino The Dentists had 110. Fresh Dental made up 23.1% of all Nelson dental clinic searches we track, and Lumino The Dentists accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about Nelson dental clinics, Lumino The Dentists appeared in two of the three answers and Fresh Dental in one. Lumino The Dentists was mentioned before Fresh Dental in two out of three answers.

Among Nelson dental clinics in New Zealand in September 2026

Who do people search for more?

Fresh Dental, about 91% more searches than Lumino The Dentists

Fresh Dental 210 searchesLumino The Dentists 110 searches

Who does AI mention more?

Lumino The Dentists, mentioned in 2 of 3 answers, Fresh Dental in 1

Lumino The Dentists in 2 of 3Fresh Dental in 1 of 3

Who does AI recommend more?

Lumino The Dentists, named ahead of Fresh Dental in 2 of 3 answers

Lumino The Dentists first in 2Fresh Dental first in 1

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Top Nelson dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, Lumino The Dentists was mentioned in two out of three: in two of the three ChatGPT answers. Fresh Dental was mentioned in one out of three: in one of the three ChatGPT answers. Lumino The Dentists was listed before Fresh Dental in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Access Dental1st
  2. Munro Dental2nd
  3. Gentle Dental Nelson3rd
  4. Lumino The Dentists4th
  5. Fresh Dental5th
  6. DentalCare Nelson/Richmond–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson dental clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fresh Dental or Lumino The Dentists more popular in search?

This chart shows how often people search Google for Fresh Dental and Lumino The Dentists by name. Each line represents a brand's share of searches for all six Nelson dental clinics we track, month by month, from searches in New Zealand.

Fresh Dental and Lumino The Dentists among Nelson dental clinics in New Zealand, by month

Share of searches by month for Fresh Dental, Lumino The Dentists. The figures are in the table below the chart.

View monthly share of searches table
MonthMunro DentalFresh DentalGentle Dental NelsonLumino The DentistsAccess DentalDentalCare Nelson/Richmond
Oct 202540%22.5%13.8%11.3%8.8%3.8%
Nov 202540.6%20.8%14.6%11.5%7.3%5.2%
Dec 202538.8%20.9%13.4%13.4%7.5%6%
Jan 202638.1%20.2%13.1%16.7%6%6%
Feb 202640.5%21.5%11.4%8.9%8.9%8.9%
Mar 202643.3%18.9%10%12.2%7.8%7.8%
Apr 202641%21.8%9%14.1%5.1%9%
May 202644.3%19.3%8%15.9%4.5%8%
Jun 202649.5%21.6%9.3%11.3%4.1%4.1%
Jul 202644%22%12.8%10.1%2.8%8.3%
Aug 202645.3%23.3%10.5%12.8%4.7%3.5%
Sep 202642.9%23.1%12.1%12.1%5.5%4.4%

How has the Fresh Dental and Lumino The Dentists comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Nelson dental clinics in September 2026?

3 changes

  1. In September 2026, Gentle Dental Nelson overtook Lumino The Dentists to rank 3rd among Nelson dental clinics in New Zealand, with 12.1% of the searches.

  2. In September 2026, Lumino The Dentists lost share of searches among Nelson dental clinics in New Zealand, from 12.8% to 12.1%.

  3. Estimated monthly branded searches for Fresh Dental in New Zealand rose 16.7% over 12 measured months, from 180 to 210 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Fresh Dental’s and Lumino The Dentists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fresh Dental

3 branded search terms

  • fresh dental
  • fresh dental nelson
  • fresh dental stoke

Lumino The Dentists

1 branded search term

  • lumino nelson

How the Brand Demand Index is measured

Other head-to-heads among Nelson dental clinics

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