Brandwave

Access Dental vs Fresh Dental:Which is more popular?

In September 2026, Fresh Dental had more branded searches than Access Dental among Nelson dental clinics in New Zealand. Fresh Dental had about 210 branded searches, while Access Dental had 50. Fresh Dental made up 23.1% of all Nelson dental clinic searches we track, and Access Dental accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about Nelson dental clinics, Access Dental appeared in all three answers and Fresh Dental in one. Access Dental was mentioned before Fresh Dental in every answer.

Among Nelson dental clinics in New Zealand in September 2026

Who do people search for more?

Fresh Dental, about 4 searches for every 1 for Access Dental

Fresh Dental 210 searchesAccess Dental 50 searches

Who does AI mention more?

Access Dental, mentioned in every answer we collected

Access Dental in 3 of 3Fresh Dental in 1 of 3

Who does AI recommend more?

Access Dental, named ahead of Fresh Dental in every answer

Access Dental first in 3Fresh Dental never first

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Top Nelson dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, Access Dental appeared in all three answers. Fresh Dental was mentioned in one out of three: in one of the three ChatGPT answers. Access Dental was listed before Fresh Dental in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Access Dental1st
  2. Munro Dental2nd
  3. Gentle Dental Nelson3rd
  4. Lumino The Dentists4th
  5. Fresh Dental5th
  6. DentalCare Nelson/Richmond–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson dental clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Access Dental or Fresh Dental more popular in search?

This chart shows how often people search Google for Access Dental and Fresh Dental by name. Each line represents a brand's share of searches for all six Nelson dental clinics we track, month by month, from searches in New Zealand.

Access Dental and Fresh Dental among Nelson dental clinics in New Zealand, by month

Share of searches by month for Fresh Dental, Access Dental. The figures are in the table below the chart.

View monthly share of searches table
MonthMunro DentalFresh DentalGentle Dental NelsonLumino The DentistsAccess DentalDentalCare Nelson/Richmond
Oct 202540%22.5%13.8%11.3%8.8%3.8%
Nov 202540.6%20.8%14.6%11.5%7.3%5.2%
Dec 202538.8%20.9%13.4%13.4%7.5%6%
Jan 202638.1%20.2%13.1%16.7%6%6%
Feb 202640.5%21.5%11.4%8.9%8.9%8.9%
Mar 202643.3%18.9%10%12.2%7.8%7.8%
Apr 202641%21.8%9%14.1%5.1%9%
May 202644.3%19.3%8%15.9%4.5%8%
Jun 202649.5%21.6%9.3%11.3%4.1%4.1%
Jul 202644%22%12.8%10.1%2.8%8.3%
Aug 202645.3%23.3%10.5%12.8%4.7%3.5%
Sep 202642.9%23.1%12.1%12.1%5.5%4.4%

How has the Access Dental and Fresh Dental comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Nelson dental clinics in September 2026?

2 changes
  1. In September 2026, Access Dental gained share of searches among Nelson dental clinics in New Zealand, from 4.7% to 5.5%.

  2. Estimated monthly branded searches for Fresh Dental in New Zealand rose 16.7% over 12 measured months, from 180 to 210 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Access Dental’s and Fresh Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Access Dental

1 branded search term

  • access dental nelson

Fresh Dental

3 branded search terms

  • fresh dental
  • fresh dental nelson
  • fresh dental stoke

How the Brand Demand Index is measured

Other head-to-heads among Nelson dental clinics

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