Brandwave

Focus Technology Group vs Queenstown IT:Which is more popular by branded search in New Zealand?

In August 2026, Focus Technology Group had more branded searches than Queenstown IT among queenstown IT support companies in New Zealand. Focus Technology Group was estimated to have 230 branded searches compared to Queenstown IT’s 210, and held an 18.5% Share of Search versus Queenstown IT’s 16.9%.

Share of Search among queenstown IT support companies in New Zealand in August 2026Which is more popular in search, Focus Technology Group or Queenstown IT?
Focus Technology Group18.5%230 searches
vs
Queenstown IT16.9%210 searches

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Which is more popular in search, Focus Technology Group or Queenstown IT?

Compare Queenstown IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Focus Technology Group and Queenstown IT among queenstown IT support companies in New Zealand, by month

Share of Search by month for Focus Technology Group, Queenstown IT. The figures are in the table below the chart.

View monthly share of search table
MonthFocus Technology GroupOxygenITQueenstown ITThe Computer ProfessorsSouth Pacific ITMercury ITCoreTech
Oct 202521.2%18.6%23%12.4%11.5%10.6%2.7%
Nov 202528.4%12.7%23.9%12.7%9%11.2%2.2%
Dec 202521.9%8.6%30.5%15.2%10.5%9.5%3.8%
Jan 202623.5%9.6%33.9%12.2%8.7%8.7%3.5%
Feb 202622.2%17.2%21.2%10.1%11.1%15.2%3%
Mar 202625.7%13.3%24.8%8.6%11.4%11.4%4.8%
Apr 202624%16.3%25%8.7%10.6%10.6%4.8%
May 202625.8%14.4%21.6%12.4%10.3%10.3%5.2%
Jun 202616.4%36.4%12.1%8.6%15%8.6%2.9%
Jul 202618.9%22.1%21.3%11.5%11.5%12.3%2.5%
Aug 202618.5%17.7%16.9%16.1%14.5%12.9%3.2%
Sep 2026———————

How has the Focus Technology Group and Queenstown IT comparison changed over the last 12 months?

  • The lead changed hands 7 times in the 11 months ending August 2026: Focus Technology Group took it in November 2025, Queenstown IT took it in December 2025, Focus Technology Group took it in February 2026, Queenstown IT took it in April 2026, Focus Technology Group took it in May 2026, Queenstown IT took it in July 2026, Focus Technology Group took it in August 2026.
  • Across the 11 months ending August 2026, Focus Technology Group’s estimated Share of Search among queenstown IT support companies in New Zealand moved from 21.2% to 18.5%, and its estimated monthly branded searches moved from 240 to 230.
  • Across the 11 months ending August 2026, Queenstown IT’s estimated Share of Search among queenstown IT support companies in New Zealand moved from 23% to 16.9%, and its estimated monthly branded searches moved from 260 to 210.

How did search popularity change for New Zealand queenstown IT support companies in August 2026?

  1. In August 2026, Queenstown IT lost estimated Share of Search among queenstown IT support companies in New Zealand, from 21.3% to 16.9%.

  2. In August 2026, Focus Technology Group rose from 3rd to 1st among queenstown IT support companies in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Focus Technology Group’s and Queenstown IT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Focus Technology Group

7 branded search terms

  • focus net nz
  • focus technology
  • focus technology group
  • focus technology invercargill
  • focus technology timaru
  • focus.net.nz
  • focustechnology

Queenstown IT

1 branded search term

  • queenstown it

How the Brand Demand Index is measured

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