Focus Technology Group vs Mercury IT:Which is more popular by branded search in New Zealand?
In August 2026, Focus Technology Group had more branded searches than Mercury IT among queenstown IT support companies in New Zealand. Focus Technology Group was estimated to have 230 branded searches compared to Mercury IT’s 160, and held an 18.5% Share of Search versus Mercury IT’s 12.9%.
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Which is more popular in search, Focus Technology Group or Mercury IT?
Compare Queenstown IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Focus Technology Group, Mercury IT. The figures are in the table below the chart.
View monthly share of search table
| Month | Focus Technology Group | OxygenIT | Queenstown IT | The Computer Professors | South Pacific IT | Mercury IT | CoreTech |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.2% | 18.6% | 23% | 12.4% | 11.5% | 10.6% | 2.7% |
| Nov 2025 | 28.4% | 12.7% | 23.9% | 12.7% | 9% | 11.2% | 2.2% |
| Dec 2025 | 21.9% | 8.6% | 30.5% | 15.2% | 10.5% | 9.5% | 3.8% |
| Jan 2026 | 23.5% | 9.6% | 33.9% | 12.2% | 8.7% | 8.7% | 3.5% |
| Feb 2026 | 22.2% | 17.2% | 21.2% | 10.1% | 11.1% | 15.2% | 3% |
| Mar 2026 | 25.7% | 13.3% | 24.8% | 8.6% | 11.4% | 11.4% | 4.8% |
| Apr 2026 | 24% | 16.3% | 25% | 8.7% | 10.6% | 10.6% | 4.8% |
| May 2026 | 25.8% | 14.4% | 21.6% | 12.4% | 10.3% | 10.3% | 5.2% |
| Jun 2026 | 16.4% | 36.4% | 12.1% | 8.6% | 15% | 8.6% | 2.9% |
| Jul 2026 | 18.9% | 22.1% | 21.3% | 11.5% | 11.5% | 12.3% | 2.5% |
| Aug 2026 | 18.5% | 17.7% | 16.9% | 16.1% | 14.5% | 12.9% | 3.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Focus Technology Group and Mercury IT comparison changed over the last 12 months?
3 findings
- Focus Technology Group was ahead of Mercury IT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Focus Technology Group’s estimated Share of Search among queenstown IT support companies in New Zealand moved from 21.2% to 18.5%, and its estimated monthly branded searches moved from 240 to 230.
- Across the 11 months ending August 2026, Mercury IT’s estimated Share of Search among queenstown IT support companies in New Zealand moved from 10.6% to 12.9%, and its estimated monthly branded searches moved from 120 to 160.
How did search popularity change for New Zealand queenstown IT support companies in August 2026?
3 changes
In August 2026, The Computer Professors overtook Mercury IT to rank 4th among queenstown IT support companies in New Zealand, at 16.1%.
In August 2026, Mercury IT gained estimated Share of Search among queenstown IT support companies in New Zealand, from 12.3% to 12.9%.
In August 2026, Focus Technology Group rose from 3rd to 1st among queenstown IT support companies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Focus Technology Group’s and Mercury IT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Focus Technology Group
7 branded search terms
- focus net nz
- focus technology
- focus technology group
- focus technology invercargill
- focus technology timaru
- focus.net.nz
- focustechnology
Mercury IT
4 branded search terms
- mercury it
- mercury it new zealand
- mercury it nz
- mercuryit
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