Flying Out vs Marbecks:Which is more popular by branded search in New Zealand?
In August 2026, Marbecks had more branded searches than Flying Out among record stores in New Zealand. Marbecks was estimated to have 1.4K branded searches compared to Flying Out’s 710, and held a 3.8% Share of Search versus Flying Out’s 1.9%.
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Which is more popular in search, Flying Out or Marbecks?
Compare the vinyl and music stores New Zealand music fans buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marbecks, Flying Out. The figures are in the table below the chart.
View monthly share of search table
| Month | Real Groovy | Pennylane Records | Southbound Records | Marbecks | Flying Out |
|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 7.2% | 6% | 14.7% | 7.6% |
| Nov 2025 | 70.9% | 8.1% | 6.6% | 6.4% | 8% |
| Dec 2025 | 72.5% | 10.2% | 5.5% | 4.6% | 7.2% |
| Jan 2026 | 68.8% | 11.4% | 7.6% | 4.4% | 7.8% |
| Feb 2026 | 68.1% | 11.5% | 9.5% | 3.3% | 7.5% |
| Mar 2026 | 70.3% | 9.7% | 7.9% | 4.2% | 7.9% |
| Apr 2026 | 65.9% | 10.9% | 11.3% | 4% | 7.9% |
| May 2026 | 70.1% | 9.7% | 7.9% | 4.2% | 8.2% |
| Jun 2026 | 65.2% | 9% | 7.4% | 4% | 14.5% |
| Jul 2026 | 74.5% | 10.1% | 8.3% | 3.9% | 3.2% |
| Aug 2026 | 72.3% | 11.9% | 10% | 3.8% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Flying Out and Marbecks comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Flying Out took it in November 2025, Marbecks took it in July 2026.
- Across the 11 months ending August 2026, Flying Out’s estimated Share of Search among record stores in New Zealand moved from 7.6% to 1.9%, and its estimated monthly branded searches moved from 3K to 710.
- Across the 11 months ending August 2026, Marbecks’ estimated Share of Search among record stores in New Zealand moved from 14.7% to 3.8%, and its estimated monthly branded searches moved from 5.9K to 1.4K.
How did search popularity change for New Zealand record stores in August 2026?
2 changes
In August 2026, Flying Out lost estimated Share of Search among record stores in New Zealand, from 3.2% to 1.9%.
Estimated monthly branded searches for Marbecks in New Zealand fell 76.2% over 11 measured months, from 5.9K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Flying Out’s and Marbecks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flying Out
6 branded search terms
- flying out near me
- flying out new zealand
- flying out nz
- flying out records
- flyingout
- flyingout nz
Marbecks
9 branded search terms
- marbecks
- marbecks co nz
- marbecks music store
- marbecks near me
- marbecks new zealand
- marbecks nz
- marbecks online
- marbecks records
- marbecks vinyl
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.