Brandwave

Fishbowl vs Katana:Which is more popular?

In September 2026, Fishbowl had more branded searches than Katana among inventory management software in New Zealand. Fishbowl had about 480 branded searches, while Katana had 50. Fishbowl made up 14.5% of all inventory management software searches we track, and Katana accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about inventory management software, Fishbowl and Katana each appeared in two of the five answers. Fishbowl and Katana were each mentioned first in two of the four answers that named either.

Among inventory management software in New Zealand in September 2026

Who do people search for more?

Fishbowl, about 10 searches for every 1 for Katana

Fishbowl 480 searchesKatana 50 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Fishbowl in 2 of 5Katana in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Fishbowl first in 2Katana first in 2

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Top inventory management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fishbowl was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Katana was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fishbowl and Katana were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unleashed1st
  2. Cin72nd
  3. Zoho Inventory3rd
  4. Shopify4th
  5. Sortly5th
  6. inFlow Inventory6th
  7. Katana7th
  8. Fishbowl8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cin74 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Unleashed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho Inventory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fishbowl2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Katana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sortly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • inFlow Inventory1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about inventory management software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fishbowl or Katana more popular in search?

This chart shows how often people search Google for Fishbowl and Katana by name. Each line represents a brand's share of searches for all eight inventory management software we track, month by month, from searches in New Zealand.

Fishbowl and Katana among inventory management software in New Zealand, by month

Share of searches by month for Fishbowl, Katana. The figures are in the table below the chart.

View monthly share of searches table
MonthCin7UnleashedFishbowlZoho InventorySortlyinFlow InventoryKatanaShopify
Oct 202553.9%15.5%14.7%6.5%4.7%3.5%1%0.25%
Nov 202554.1%15.4%14.5%6.3%3.9%3.9%1.5%0.3%
Dec 202550.2%17.7%16.4%4.8%4.1%5.1%1.4%0.34%
Jan 202651.3%14.8%17.1%6.1%4.3%4.9%1.2%0.29%
Feb 202652.7%16.7%14.3%6.3%3.9%4.5%1.5%0.3%
Mar 202646.9%14.7%21.9%5.7%3.9%5.3%1.3%0.22%
Apr 202654.5%13.2%14.4%6.3%4.5%5.4%1.5%0.3%
May 202654.7%14.1%15.1%5.4%4.6%4.9%1%0.26%
Jun 202655%13.9%15.2%5.4%4.9%4.4%1%0.26%
Jul 202658.3%14.2%13.1%4.6%5.2%3.3%1.1%0.27%
Aug 202655.8%15.9%12.3%6.7%4.1%3.6%1.3%0.26%
Sep 202656.4%15.2%14.5%5.2%3.9%3%1.5%0.3%

How has the Fishbowl and Katana comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand inventory management software in September 2026?

2 changes
  1. In September 2026, Fishbowl gained share of searches among inventory management software in New Zealand, from 12.3% to 14.5%.

  2. Estimated monthly branded searches for Katana in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Fishbowl’s and Katana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fishbowl

1 branded search term

  • fishbowl

Katana

3 branded search terms

  • katana inventory
  • katana inventory management
  • katana mrp

How the Brand Demand Index is measured

Other head-to-heads among inventory management software

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