Brandwave

First Windows vs Vantage Windows & Doors:Which is more popular in New Zealand?

In October 2026, First Windows had more branded searches than Vantage Windows & Doors among window and door companies in New Zealand. First Windows had about 410 branded searches, while Vantage Windows & Doors had 140. First Windows made up 11% of all window and door company searches we track, and Vantage Windows & Doors accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about window and door companies, Vantage Windows & Doors appeared in three of the five answers and First Windows in two. First Windows was mentioned before Vantage Windows & Doors in two out of three answers.

Among window and door companies in New Zealand in October 2026

Who do people search for more?

First Windows, about 3 searches for every 1 for Vantage Windows & Doors

First Windows 410 searchesVantage Windows & Doors 140 searches

Who does AI mention more?

Vantage Windows & Doors, mentioned in 3 of 5 answers, First Windows in 2

Vantage Windows & Doors in 3 of 5First Windows in 2 of 5

Who does AI recommend more?

First Windows, named ahead of Vantage Windows & Doors in 2 of 3 answers

First Windows first in 2Vantage Windows & Doors first in 1

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Top window and door companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vantage Windows & Doors was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. First Windows was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. First Windows was listed before Vantage Windows & Doors in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. First Windows1st
  2. Vantage Windows & Doors2nd
  3. Altherm3rd
  4. Nulook4th
  5. APL Window Solutions5th
  6. Rylock6th
  7. Nebulite–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Altherm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vantage Windows & Doors3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nulook2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Windows2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rylock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • APL Window Solutions1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nebulite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about window and door companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is First Windows or Vantage Windows & Doors more popular in search?

This chart shows how often people search Google for First Windows and Vantage Windows & Doors by name. Each line represents a brand's share of searches for all seven window and door companies we track, month by month, from searches in New Zealand.

First Windows and Vantage Windows & Doors among window and door companies in New Zealand, by month

Share of searches by month for First Windows, Vantage Windows & Doors. The figures are in the table below the chart.

View monthly share of searches table
MonthNulookRylockAlthermAPL Window SolutionsFirst WindowsVantage Windows & DoorsNebulite
Nov 202525.1%20.6%21.8%15.2%10.1%4%3.3%
Dec 202524.6%18.3%19.9%15.3%15.9%3.7%2.3%
Jan 202623.4%18.9%23%13.4%14.1%4.1%3.1%
Feb 202623.1%20.3%21.5%16.3%11.8%4%3.1%
Mar 202623.2%20.4%20.2%16.5%12.8%4.6%2.4%
Apr 202625.4%22.3%16.6%17.3%10.2%5%3.1%
May 202623.1%16.7%21.2%18.8%11.8%4.9%3.5%
Jun 202622.8%17%20.7%19.8%12.4%4%3.3%
Jul 202624.6%17.6%20.6%16.3%12.6%5.3%3%
Aug 202623.1%20.2%21.4%15.3%12.5%4%3.5%
Sep 202625.7%18.4%20.7%17.1%11.3%3.7%3.1%
Oct 202623.3%22%19%17.4%11%3.8%3.5%

How has branded search for First Windows and Vantage Windows & Doors changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand window and door companies in October 2026?

2 changes

  1. First Windows’ share of searches among window and door companies in New Zealand has lost ground for 3 months in a row, from 12.6% to 11% in October 2026.

  2. Estimated monthly branded searches for Vantage Windows & Doors in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in October 2026.

How are First Windows’ and Vantage Windows & Doors’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using First Windows’ and Vantage Windows & Doors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Windows

2 branded search terms

  • first windows
  • first windows and doors

Vantage Windows & Doors

1 branded search term

  • vantage windows & doors

How the Brand Demand Index is measured

Other head-to-heads among window and door companies

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